With an increase in the shipping demand of modern business, the need for custom boxes has also increased. A large number of companies are considering customised boxes for packing and promoting their products in the market. A customised box is an exclusive container that helps in creating an identity for your company. It distinguishes your company from other well-known brands.
Customised packaging solutions can be a part of your marketing plan. This will offer added visibility. Here are some of the significant benefits of custom boxes for business.
- Reduces Delivery Cost: Boxes are mainly designed for holding your products. It can cost less and will require less packaging material for protecting the fragile and delicate contents of the box from any kind of damage during the shipping process. Even though delivery or postage may not cost high, it can lead to significant saving in the long-run.
- Brand Exposure: Whether you are a brand-new company or a well-known one, it is important to showcase to the customer who you are and what you stand for. This identity will help in differentiating you from your competitors. The brand image that you develop should be congruent with what you do. Customer may like the uniqueness of the boxes and may not throw them away.
- Added Protection for Security Products: Custom boxes can offer added protection to your products. It includes the following,
- It helps to preserve the freshness of food products. It offers a door-proof and a waterproof barrier for products that might spill during shipping. This will help in increasing the shelf-life.
- Custom packing boxes can reduce the risk of breakage of electronic, glass, and other fragile items.
By getting customised boxes, you will be able to offer protection to the items. As a matter of fact, you will be able to reduce the overhead cost and improve your public image in the eyes of the consumers.
- Better Consumer Experience: When the customer receives boxes that are beautifully printed and uniquely designed, they will keep the name of the company in mind. They will be happy to receive your product and will surely get back to you in the future. If you are able to leave a strong impression on their mind, then they might recommend your product to friends and family members.
- Build a Social Presence: These days, if people like something, they tend to share it on social media sites. Thus, if a person likes something, he/she may advertise about it on the social media sites and this, in turn, creates an awareness for your brand among the people. People also tend to depend on the internet reviews. Thus, if your company has better reviews due to the custom boxes, you will be able to gain more customers.
# Tips to Use Customised Boxes
Here are some ways to improve the customised box design.
- Creating a customised box within a short period of time is not a good idea. This can lead to dull and mediocre packaging. Thus, you need to take your time to define the look and feel of the box.
- Keep in mind that boxes with elegant designs are usually minimalist. Thus, do not clutter it with many design elements. Keep it simple as being silent is considered to be effective.
- Make sure that the box has a correct mix of colours. You should have another set of eyes, review the design before sending it to the customer. A feedback will help you to convert it to a better.
- The size of the product has to be kept in mind when you design the customised box.
- The thickness of the box also has to be taken into consideration. Use a paper that is stiff enough to surpass the strength of the products inside it.
At times, little things are difficult to accomplish. However, now you know better and you can give your business a little push so that it is able to thrive in this competitive market.
