Digital Marketing

Avoid Pissing Off Google With Poor SEO Strategies

Staying on Google’s Good Side

For those who market goods and services on the Internet, staying on the good side of Google is a must. Google is very much like the Great and Powerful Oz when it comes to search rankings. Without any explanation whatsoever Google can literally cause a business to succeed or fail. Even worse, they can do it automatically with their search engine algorithm that changes regularly and is virtually impossible to decipher.

Many people might accuse Google of abusing its power, but that doesn’t matter. The company is going to keep right on doing what it does with impunity. What you must learn to do is play Google’s game and follow the rules. These are a few things you should practice to avoid being blacklisted by Google.

Use Only Original Content

There is a word for stealing the intellectual property of others. It’s called plagiarism. This type of theft won’t just get you banned by Google. It is also illegal. The owners of the original content could come after you in court.

The reason Google hates spun content is that it contributes nothing at all to the Internet landscape. Google wants to see fresh ideas and information that enhance the experience of the Internet user. Google has great technology to sniff out stolen content. If you are covering a subject that has been done before, you must give it an original twist.

Be Careful With Links

Back in the early days of Internet marketing and trying to get websites ranked in order to improve sales, inbound and outbound links were huge. The more links you had, the more authority your site was given. It didn’t take long for some people to figure out that buying links from other sites was quicker than obtaining them the old fashioned way.

These days, Google has become wise to this action. Buying links from sources which promise huge boosts in search rankings will get you virtually nowhere. Furthermore, a large number of these links appearing overnight could get you banned by Google.

It is far better for you to work hard at improving the authority and reputation of your own site with a natural link building service so that you earn organic links from other sites that are respected. Also, remember that not all links are good links. Stay away from sites that have bad reputations.

Maintain Your Website

One of the last things that Google wants to see on a website is an abundance of 404 error pages. If your website has multiple problems in this area, you could take a massive hit in search engine rankings.

What Google wants to see is people being able to access all of your website pages. When Google crawls the site and finds pages missing or corrupted, this is a sign to the company that you are not providing a good service to website visitors. You must regularly inspect your website to make sure all pages are functioning properly.

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