Many people nowadays are talking about data analytics, which was not very usual a couple of decades ago. However, not many of us are familiar with the concept of “data analytics,” and to understand what “data analytics” means, it is definitely necessary to know exactly what “analytics” means. “Analytics” basically means the discovery, communication, and interpretation of the different meaningful patterns on given data. If a business, for example,
“Analytics” basically means the discovery, communication, and interpretation of the different meaningful patterns on given data. If a business, for example, has mines of data that are collated and recorded, the managers and stakeholders of that business can make use of these mines of data to improve their business. There would surely be patterns that are meaningful among these data and using microprocessors, the business managers can figure out which among these patterns could be beneficial to the improvement and enhancement of their business.
Business organizations can definitely make use of data analytics to describe, improve, and even predict the performance of their business. Analytics have various areas such as those of prescriptive analytics, predictive analytics, enterprise decision management, store assortment, retail analytics, and much more. In the previous decades, data analytics had never been that comprehensive, considering the fact that prior to the development of powerful microprocessors, analytics were often quite difficult to mine. However, with the onset of the use of powerful microprocessors that are complemented by contemporary software, businesses nowadays have become capable of mining the data that they have and coming up with awesome data analytics that are truly helpful to their business organizations.
There are third-party solutions providers that can definitely help business organizations access mine of information and come up with data analytics that is insightful and useful to the improvement of their business organizations. Mobile operators, for example, can definitely benefit from the technological knowhow of these third-party solutions providers. With these insightful network analytics, mobile operators can surely provide high-quality services to their customers. These third-party solutions providers can also provide real-time network monitoring tools for mobile operators.
The data analytics provided by third-party solutions providers also allow mobile operators to determine traffic trends within their networks. Network Analytics likewise enable mobile operators to understand the digital behavior of their subscribers, and help mobile operators further monetize the digital experience of their clients. The granular visibility provided by third-party solutions providers allow mobile operators to get proactive data analytics and intelligent information. With the use of these data analytics, mobile operators can improve bandwidth management. Furthermore, the applications provided by third-party solutions providers also allow mobile operators to identify traffic flows based on various parameters that include those of the applications, use of a device, and many other parameters.
It is not easy to come up with insightful data analytics that could be easily used for the benefit of the business. It usually takes a lot of know-how plus innovative technologies to come up with useful and insightful data analytics. Likewise, turning raw data into insightful data analytics require applications that can only be provided by third-party solutions providers. These big data analytics can surely leverage the success of most mobile operators. Lastly, turning raw data into insightful information is like polishing rough diamonds and turning them into highly attractive and well-polished diamonds.
Marketing Manager, Allot Communications.
