Investing in video production for marketing purposes isn’t a cheap option, but it’s an option that should be considered if you’re looking to take your business to the next level. You’ll find video production is often considered by corporate businesses that spend millions a year on marketing their brand. However, even if your business isn’t quite on a corporate level, considering hiring one of the corporate video production companies out there could be the stepping stone your business needs to grow further. If you don’t think video production is going to be a viable option for your business, or you can’t see what benefits there are, have a look at some of the reasons why it’s a great option below.
Text is Boring for the Brain
If your marketing strategies usually consist purely of text-based content you’ll find potential customers are getting bored very quickly. This could not only be harming the efficiency of your strategy, but it could be turning customers away. The average human only has an attention span of 8-seconds, which means you only have 8-seconds to entertain a visitor before they go and watch something entertaining instead. The brain can process visuals 60,000 times faster than text and this is what makes a video the best option for keeping customers interested in what you’ve got to offer.
Greater Outreach Potential
Hiring a video production company to come in and create a unique video to entertain potential customers gives you much better outreach potential. Not only will you be able to share the video on the social media platforms you’re present on, but you’ll also be able to upload your video to several video-sharing sites such as YouTube. YouTube has more than 1 billion monthly users and that gives your video the chance to be seen by thousands. And, if your video is different and entertaining, there is no reason why those who view it won’t share it on social media to create further outreach potential.
Put Trust in the Name of Your Brand
A video can instantly give your brand the trust it deserves to be a success. Customers will instantly see you’ve invested a lot of time and money into producing a quality video and that will work in your favor when it comes to building relationships with your customers. A video production is created so your customer’s doubts can be answered in an entertaining way, and it also shows customers who you are and why you offer the products and services you do.
Fantastic Conversion Rates
In a recent survey, 71% of business owners said videos offer much higher conversion rates than their standard marketing strategies. 69% of those business owners also said they are going to increase budgets for video production and marketing because of the success they’ve had. Not only do videos offer a much better conversion rate than standard marketing practices, but they also offer a much better return on investment (ROI). So even if the investment required to produce a video is high, it’s an investment that can quickly offer returns and even a possible profit.
Videos Offer More Ways to Market Your Brand
The obvious way of marketing a brand by using video is to use social media in the hope the video goes viral, however, there are many other ways you can market using a video. Not only will you be able to upload your video to video-sharing sites such as YouTube and Vimeo, but you’ll also be able to take your video offline to promote your brand further. Thanks to technology, it’s now possible to publicly advertise your brand at bus stops, on billboards, and even in restrooms and restaurants – your marketing possibilities are practically endless by taking advantage of video production.
Video production is becoming very popular for businesses of all sizes to market their brands. No matter how big your business is, you can be sure investing in video production is the right way forward if you want to look professional. There are many affordable options when it comes to video creation. However, as the video is going to be the face of your brand it’s important you spend extra on getting it perfect. You can do this by hiring a top video production company to come up with something creative and entertaining, and while their quote may seem expensive, you’ll find that the potential the video has is well-worth the investment.
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