Over the past few years, Twitter has worked diligently to establish itself as one of the leaders in the technology sector. Unfortunately, the company has hit a few roadblocks along the way. Despite doing a number of things right, Twitter just cannot seem to turn the corner and begin generating a consistent revenue. At this point in time, Twitter is right where it needs to be; a good acquisition. The social media outlet has gained enormous popularity during the presidential event and thanks to its decision to begin streaming live sporting events. Presidential candidate Donald Trump is commonly known to take to Twitter to insult his opponents.
This has encouraged new growth for the social network. It has been noted that Twitter’s NFL streaming is off to a good start. The Twitter NFL stream has proven to be very reliable and it may very well be responsible for the NFL’s dwindling ratings. Unfortunately, it is unknown how much the venture has really helped the failing social network. It is believed that Twitter has been unable to monetize the stream effectively and this could result in unsatisfying earnings. Of course, Twitter isn’t going to disappear off of the Internet. On the contrary, it is highly likely that Twitter will be acquired by a much more successful company, such as Google or Disney. And, Twitter will live on in a whole new form.
Twitter’s Periscope feature, which has been compared to a modern Kande Photo Booth Rental that can go viral, has managed to attract a lot of users. Nonetheless, that isn’t going to help current Twitter staff. According to recent reports, Twitter will reduce its staff by as much as 8% and this could happen during this week! In total, that will equate to a loss of approximately 300 jobs. This is not the first time the company has been forced to lay off staff. Just a year ago, CEO Jack Dorsey made a similar cut. At the time, the goal was to cut costs, while trying to finally generate a revenue. Nonetheless, Yahoo was recently acquired by Verizon, so there is hope for Twitter.
Twitter has experienced some setback as of late, with a slower growth pattern and grim earnings. The company has considered selling itself, but the experts are wondering who would be the best candidate. Twitter was launched 10 years ago, and as of 2012, there were over 100 million users, posting an average of 340 million tweets on a daily basis. However, the company’s future is still in question, but there is hope at the end of the tunnel. Disney and Salesforce were mulling over the decision of whether or not to invest in Twitter. Both companies pulled out, leaving Microsoft, Verizon, and Apple to decide Twitter’s fate.
Twitter might not be able to make a profit, but it is still a powerful force in the tech industry. The Periscope feature has proven to be great and has given people all around the world a platform to make their voices heard. Plus, Twitter has been impactful during the presidential election. Suffice to say, Twitter isn’t going anywhere anytime soon, but it may be forced to change.
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