Everybody knows that Twitter is more than just a popular social networking site. It’s also a great marketing platform.
With over 300 million monthly active users, it’s clear as day that businesses and marketers can benefit from joining the site. It’s like a giant pool of potential waiting to be tapped.
The only question is how. How are you going to get the attention of those millions of users? How will you get them to notice your carefully-crafted tweets?
Building followers and establishing social media presence is not easy. But it’s not rocket science either.
In fact, there are many different techniques and strategies you can use to make Twitter work for you.
So in this post, we’re going to discuss the different ways to increase Twitter engagement and get the results you want.
Keep your tweets brief
I know this may be challenging, considering Twitter is limiting the tweets to 140 characters as it is. But keeping your tweets a little shorter than the limit can help increase engagement.
Users love to quote tweets and that’s a fact. Which means that if your tweets are short enough, it will allow users to quote yours and add their own thoughts and hashtags, therefore increasing the visibility of your content.
The best part? They’re referring back to you when they do so.
Post useful, relevant tweets
It’s not just important to keep your tweets brief. You also need to make them useful and relevant. How are they going to get shared otherwise?
This is not to say that you have to be overly conscious about what you post on your Twitter timeline. You just need to focus on tweeting about things worth sharing about.
If you’re working on a specific niche, then focus on that. Post tweets that are relevant to what your business or website is about and make sure that users will find them valuable enough to share.
Pay attention to analytics
Twitter is already offering ways to increase engagement. All you have to do is pay attention.
The Twitter Analytics dashboard lets you know your mentions, top tweets, and followers by month as well as gives you tips you can use to increase engagement.
That’s not all. The dashboard also shows the most popular interests of your followers to give you an idea on the topic they’re likely to respond to and engage with.
Which means you need to learn how to leverage Twitter Analytics to your own advantage.
Share a variety of links
Adding links to your tweets is a sure-fire way of getting more responses and engagement. It’s also a great technique to drive more traffic to your website.
But as much as it’s preferable to only tweet links that will direct users to your site, it shouldn’t be the case.
After all, you don’t want to come off as overly promotional. It certainly won’t help your reputation.
So what you need to do is share valuable content from other sources. Not only will your followers approve, the user you got the content from will appreciate it and more likely return the gesture in the future too.
As a bonus, it will help you build relationships with other marketers and industry leaders in the long run.
Make your Twitter handle stand out
Keep in mind that not all of your website visitors are following you on Twitter and getting your daily dose of tweets. That’s why now is the best time as any to start promoting your Twitter handle on your site through a strategically-placed “Follow me on Twitter” widget.
You can include it in your e-mail alerts and put it alongside your signature to easily inform your mailing list of your presence on the popular social media site.
Make sure that you’re also using your Facebook page to advertise your Twitter handle.
Remember, the more platforms you use to promote your Twitter account, the better.
Use Twitter Ads
Making use of Twitter Ads is probably the quickest – although a little expensive – way to increase engagement and improve click-through rates, whether you have numerous followers or still looking to get more.
While Twitter Ads can cost more than Facebook Ads, you can still make it work around your budget.
You’ll be able to control how long you’re going to employ Promoted Tweets and how much you’re going to spend on it.
Of course, there are more techniques and strategies you can use to get more engagement on Twitter.
No matter what or how many methods you use, make sure to always provide value and practice consistency. Value and consistency will keep users getting engaged and interested in what you have to offer.
Just be patient in waiting for results. After all, success doesn’t come overnight.