Digital Marketing

How to Increase Business to Your eCommerce Site

A decade or two ago, dot-com entrepreneurs were able to use online stores with relative ease as profit-churning machines. Nowadays, however, the landscape has become much harder to profit from since online stores are a dime a dozen and almost anyone with a computer and enough technical knowledge and skill can do it. Still, the eCommerce space remains a lucrative and legitimate endeavor for aspiring entrepreneurs looking to set up shop. Here are five tips on how to bring in more business to your eCommerce platform.

Responsive Design

Invest money and time in building and designing a responsive website, either in-house or by outsourcing the help of third-party contractors. A responsive web design was once optional, but nowadays a necessary attribute of any eCommerce platform. So many devices with a subsequently massive number of screen sizes are being wielded by consumers thus a design that automatically adjusts to fit these platforms come as a real investment. While your website looks snazzy on a desktop computer screen, the same design elements may look unattractive and congested on a mobile phone.

Curated Product Line

It’s the little things that make a huge impact when it comes to raking in more business to your eCommerce site. Show your customers that you care about their shopping experience by organizing products into bundles and collections carefully curated by experts. It allows them to make better decisions of what to buy and makes the experience more convenient and positive, which ultimately inspires them to return and buy more and even refer you to their circle of family and friends. Curated products work especially well during holiday seasons and when you’re selling hobby items that compliment other products as a kit or set.

Extensive Filter Options

Shoppers choose to shop online for the convenience it yields. Nobody wants to fight their way through busy aisles with hoards of other shoppers and then fall in long, seemingly never-ending lines just to walk out with their purchase. A poorly designed search feature on your website, however, can dent that user experience and convenience factor. Have easy and extensive filter options so your users can easily find what they want. The categories should be organized in a way that customers can find what they are looking for and then find products that they may not have thought of. For starters, integrate a Search Engine section for your site as well as a few basic navigation tabs.

Translate For a Global Audience

Expand to a global audience to increase business flowing into your eCommerce site, but keep in mind that global audiences do not collectively speak the English language. Some will only know Mandarin, Spanish, Arabic, or one of the other 6,000+ languages people are using across the globe. Allow your users to translate website content from the default English into their native language. Google Translate is one of the simpler tools you can use to do this. The widget can be integrated into your website and your visitors simply have to click the pop-up button and all their content is translated automatically into whatever language preference they desire.

Make Checkout a Breeze

Just as you make the initial shopping experience effortless for your customers, the checkout should also be free of any distractions and guesswork. Your checkout page should be clean and clear. Avoid putting any pop-up ads on the sides or product suggestions that they can mistakenly click on. This will redirect them to a different page and prevent them from finalizing the purchase. Most consumers will try to redo the entire checkout process again, but some may not be so patient and understanding of your website’s setup.

Fattening up your eCommerce site numbers will take some time and continued effort. The five tips above should provide a good starting point without necessarily flooding you with complicated and expensive methods and strategies that should be adopted later on as your online store grows bigger.

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Dennis Hung is an entrepreneur and product analyst specializing in mobile technology and IoT. He’s spent most of his career consulting for businesses in North America.

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