Big businesses with a retail focus always face a challenge. That challenge involves enticing customers through the door of their stores and, once inside, getting them to part with their hard-earned cash. This needs a powerful and persuasive message and printing technology is an important part of that.
By tapping into the latest printing technology, big business can ensure they do this in the most agile and effective manner. Consider three key stages of the customer’s retail journey and how this can work in practice:
Turning heads with the power of the poster
What makes a shopper stop and think about coming into your store over and above all of the others? Clearly, you’ll have some loyal customers who come to you out of habit but the key to success is to build on this base and get new people through the door as often as possible. That’s where powerful posters come in. Whether they depict strong imagery that supports your wider branding message or are solely aimed at delivering a strong ‘call to action’ promoting a sale or offer, these are key to helping your turn heads and attracting footfall. The latest technology makes high-quality bespoke posters easier than ever to deliver on a scale too, with no need to compromise on quality when printing on the format B1, for example, so that the message can be loud and clear.
A nudge in the right direction with POS displays
The next stage of the customer journey is for them to find something in your store to pay good money for. That’s where creative and eye-catching displays come into their own. We’ll all have noticed these ourselves – they are often found on the end of aisles or at the end of the tills, tantalisingly poised to give us a ‘too good to miss’ offer. Business 2 Community points out ten great tips to be able to attract customers in this way, with an impressive example of this in operation from Oreo. Retailers are helped in their quest to do all of this thanks to printers that can handle stronger materials – the thicker cardstock that you need to be able to come up with sturdy and durable POS displays that deliver the right results. This makes such displays more affordable and cost-effective, especially on the scale that large businesses require.
The joy of unboxing and the role of packaging
Packaging is also a hugely important marketing tool for the modern business. It’s your way of conveying all of your branding messages to the customer as they grab hold of your product. One study also pointed out the way in which the ‘joy of unboxing’ has become an important part of consumer buying behaviour. The likes of Apple put a lot of thought into the way in which the physical unravelling of its products is part of the user experience and conveys the right image. Flexible packaging printers can now handle unusual shapes and allow for bespoke designs tailored with the customer in mind, delivering packaging that is eye catching and delivers a satisfying customer experience too.
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