1. One thing I would add to this – is companies need to make sure the social media channels is suitable for their sector. Use the right social media for your business! For example, Accountants can look at b2b social medias like LinkedIn and less at Snapchat !

  2. Completely agreed, Rick! The content we are putting on the digital platform should be for the purpose of education and sales. Many companies these days are trying to leverage the social media for business generation purpose and losing engagement.

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