If you look at any average mobile app today, it is glossy, distractive, and painful sometimes to use. This is due to the result of cutthroat competition among millions of competitors competing for billions of users. Therefore, it is not surprising to see luxury options available in bulk within a mobile app. However, this poses as a big problem for future apps, as the expectations of users see a skyrocket raise.
Talking about one of the most critical challenges faced by startups as well as established organizations while doing this, is building something that not just fits the smartphone screen, but also scores full marks when it comes to usability. Convenience of performing tasks, and portability to have all features and functionalities on the go, is what differentiates an app from others.
You have seen almost every single mobile app retrieving tons of personal information from the users, in order to let them exploit the app to the fullest. This includes personal info, payment info, purchase info, credit card info, and loads more. How do you think you are going to win their trust, especially when you are asking for important information?
Nowadays users have become even more careful in filling their information, and they see an app from a suspicious angle, until they are fully convinced about their information going in safe hands. Therefore, do you realize now how important it is to win the confidence of users in terms of authenticity and authorization? You only have one chance to do so, as first impression is quite certainly the last impression in this case.
Scared? Well, do not be. We will reveal here four impactful strategies that will reinforce trust within your app, and that too on the first place. Implementing these tactics cautiously, will not just ensure a sure shot increase in the users, but also retain them for an extended time. More importantly, they will clear the air surrounding the purpose behind your app. Once your intentions are clear, users will have no doubts whatsoever, providing highly confidential info to your app.
Strategy #1 – Bring in clarity before asking for in-app permissions
In-app permissions are often an afterthought. However, you cannot underestimate its powerful contribution in creating a more refined and personalized UX. You need to understand which in-app permissions are useful for the successful functioning of an app. Only ask for those. Do not ask for permissions related to every single feature within the app, which is irrelevant, whether turned on/off.
Moreover, tell them the actual goal behind asking for permissions. For example, when asking for accessing their location, explain them why you need so. The only best way to implement this strategy successfully is remaining honest and upfront to your users. You are doing nothing wrong in taking actions after asking for permissions. Telling them the real reason right away, will build an instant rapport with the audience.
Strategy #2 – Mobile advertisements be avoided or keep as minimal as possible
We agree that mobile ads are a way to monetize your app. What if, they scare away your users? Have you ever thought for a second, what is the impact of mobile ads on your users, if they are present in abundance? It has been among the most controversial topics over the years.
We do feel mobile advertisements are a necessity, and one of the real reasons behind the financial success of an app. However, you need to manage them diligently. Users are not really looking forward to have apps interrupting them every now and then, while using your app. On top of that, if you have abusive, pornographic, misplaced, or misleading ads, they are sure not to visit your app again. This will have an adverse effect on your brand presence as well.
Earlier we talked about mobile ads management. This is what you need to do for a win-win scenario. Prevent poor quality or irrelevant ads in your app, and try to integrate ads, which turn out to be meaningful to individual users, by accessing their cookies if possible. However, at the same time, keep them minimal, even if relevant. Do not let them pop up every now and then. Using a mobile UX analytics tool like Appsee, will give you a clear idea of how the ads will look on your app.
Strategy #3 – Let users have total control sharing over social media
Most app owners have the tendency to jump on to social media for increasing their app presence amongst global users. However, they do not think even for a second that social media sharing comes at the expense of user privacy. You have to communicate your users regarding the personal information shared by your app on social media, and its impact on user privacy. Provide users with a variety of settings, and guide them regarding what privacy settings to keep, and the consequences to expect after that.
Strategy #4 – Enable your registration to be an optional choice
Letting users register to your app as a prerequisite, is not necessarily the only way to collect their email addresses, for a long-term retention strategy. Offering a sign-up/sign-in account is crucial, to lock in users for life. However, making things mandatory, will only allow users to bounce back. Most users consider signing up as a major obstacle in reaching the app, while most others are not interested in spending their valuable time filling up the registration form.
Think about this. A user needs to use your app on an urgent basis. However, he/she does not have enough time to register. What will be his/her reaction, when they see that the only way to enter your app is register? He/she will not just leave your app, but also tell others in the social circles about it. This will lead to too many users scared of using your app, just because of mandatory registration.
There is even another perspective to look at this. Majority users feel scared to sign up, just because they have just started using the app, and they cannot commit to offer their personal information upfront by trusting the app right away. They need time to settle with the app.
Users often believe that sign-up forms will enable other people to see their private information. This installs a sense of fear in them to use the app. Hence, it is always advisable to let users provided with a Skip Registration option, or a choice to sign in as a guest user.
The above takeaways can be taken as great references to have a wonderful UX in place by revamping what you have currently. So let us summarize the four killer points we discussed, to establish a high-level trust in the minds of users:
• Showing sensibilities with app permissions
• Do not overdo with mobile ads
• Allow users for complete social media sharing
• Users should be able to bypass registration with ease
We have seen tremendous success implementing the above tactics. Do the same, and reap huge rewards instantly, in terms of long-term bonding with the users, retaining their loyalty towards your app.
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