Digital Marketing

7 Brilliant SEO Tips for Ecommerce Companies in 2016

With more and more people shopping online than ever before in order to take advantage of the variety, convenience and value, ecommerce companies are having to work smarter and harder for standing out in the online crowd. In 2016 and onwards, search engine optimization will continue to play a very crucial role in the marketing strategies of these ecommerce businesses. If you want to go your online presence and boost your SEO efforts, here are some tips that are especially aimed at ecommerce firms:

1.      Design an appropriate ecommerce website

For SEO to even work for your business, you have to ensure you have followed and implemented all the basic rules and guidelines. This means having an engaging, responsive, beautiful and easy to use website that prospects and customers will want to come back to again and again for shopping purposes. There are specialist companies you can use for building optimized retail websites and you don’t have to have extensive skills.

2.      Focus on the mobile aspect

Statistics indicate that mobile ecommerce sales have continued to grow and even more growth has been projected in 2016. As an Ecommerce company, you would definitely want to exploit this increase by ensuring your website is mobile-friendly. It also needs to be optimized for the keywords and terms that shoppers are more likely to use for searching for goods on their smartphones.

3.      Invest in research

You need to do some research about the type of keywords and content you are using. You should dedicate a significant amount of your time in making sure that what you are using is actually relevant to your ecommerce business. This will aid you identifying what kind of keywords and content gets traction for your websites on search engines and what customers are using for reaching your product categories. Your research should especially be focused on landing, home and product pages as they are tracked by search engines so you need to have unique and highly relevant content here.

4.      Develop relevant links

Links are still critical for an online business and are basically a result-oriented tactic that can be easily implemented. Search for bloggers who may wish to link to your website or product pages. Check out social media websites for your product reviews and create links to those websites for leveraging the power they offer. Always focus on authoritative and higher quality links as low quality links will just get you penalized by search engines.

5.      Create fresh content

An Ecommerce website isn’t just a catalog of static descriptions and product pages. There has to be more to keep your client base interested. This can be accomplished by creating a blog that offers people helpful tips and advice concerning your product categories and the issues that your customers face. It is a great way of helping your audience. If you haven’t employed in-house writers, you can use professional SEO services to write your content, but make sure that you don’t settle for cheap SEO services. You can also develop gift guides throughout the year for different occasions and holidays where you offer fresh content and link to your product pages.

6.      Request customer reviews

Customer reviews are an excellent way of building credibility in the eyes of potential customers and they also offer an additional way to work on SEO. Moreover, the more new reviews you get, you are basically adding on new content that can be tracked by search engines.

7.      Check your website

Last, but not the least, you should make it a practice to do a regular site checkup. As you add more pages and content, the likelihood of site errors increases and you should check regularly to get them fixed. In addition, your website’s speed need to be checked or else it can have an adverse impact on your SEO efforts.

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Waqar Hassan is a Blogger, Author and Entrepreneur who heads an IT & Web Company. He loves writing and manages several blogs including,,, and Waqar Hassan is one of the top Freelancing Coach and does coaching in Tbilisi, Georgia and on the internet. He can be contacted at and followed @HassanGill on Twitter.


  1. Hi Waqar Hassan
    I am not running any e-commerce company, but I was eager to read this tips. I can also implement this tips on my blog 🙂
    Well, I totally agree with you of not setting up cheap SEO service for an e-commerce companies. It will hit adversely in future.

    Thanks .. Keep writing

  2. Very good article, this makes it a lot easier to understand ways to get backlinks.
    I do not know much techniques, but I will strive to produce high-quality contents. By doing so, we can build backlinks naturally.

  3. Hello..! I’m new to SEO and I’m seeking tips and suggestion to improve my skill of this thing, and I really appreciate your article you give us brilliant information. Thank you so much.

  4. Thanks for such a nice post, its really informational.
    You can also use keyword rich anchor text to link to relevant pages within paragraphs.Your home page will be your highest source of page rank, so keep your products as close to that as possible.
    If your site sells branded products that customers might be searching for specifically, create an optimised landing page specifically for each brand.
    Hope this makes sense and helps you.
    And I think this is worth reading the post.

  5. Hi,
    This is very useful for me. I’ve tried many new kinds of stuff recommended by marketing gurus. But most of them are not that much effective. But after reading your article, I believe it should work. Thanks for sharing this.

  6. Nice informative content Waqar. As I believe, the main factor nowadays is responsiveness. If your eCommerce site is responsive and page loading speed and all the on-page factors are as per Google guidelines, then your SEO is almost perfect. After that one should focus on the quality content and link-building.

  7. If you are looking to improve your online business, these are the important SEO tips needed to consider. It is more effective.

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