Mobile

How to Increase Wireless Sales

In today’s mobile-focused world customers are constantly searching for more convenient and efficient ways to make purchases, fast.  It’s safe to say that the importance of the wireless marketplace is on the rise. Trillions of dollars are at stake within the telemarketing and wireless data services, and businesses must find new ways to stand out amongst the crowd with more innovative ideas and appealing features to draw in customers. According to the Telecommunications Industry Association – combined spending topped around $5 trillion in 2015, and statistics show that in 2015 the current number will grow by a forecasted 5.75%.

With information like this in mind, it’s important for companies to focus on how they can take advantage of wireless services when it comes to increasing sales, profits, customized services, and consumer retention. The wireless industry is even offering new upgrades in hardware that help businesses upgrade and expand, from global positioning satellite systems, to Wi-Fi hotspot equipment, and cordless computer peripherals. So how do you make the most of the latest technology and start bringing in more sales than ever before?

1. Start by Presenting Yourself Correctly

Human beings are always going to judge a book by its cover when it comes to shopping in brick-and-mortar stores. According to a study conducted in New York City, even in today’s digital world, 95% of consumers reported that the exterior appearance of a store is crucial in their decision of where to shop. This means that regardless of how amazing your deals are, how trained and courteous your staff may be, or how exciting your products are – no one is going to notice unless you entice them into your store to begin with. Group displays so that your best-selling products and higher-end objects are at the front of the store, with the newest, most enticing pieces at the forefront.

Remember to help your customers navigate through the technology that you have to offer by grouping items together in a way that makes sense. Your displays should appear to be well-thought out and logical, and it’s crucial to offer examples of tech that your customers can test and play with. When it comes to technology, people like being able to get a sense of what the product feels like in their hands, and how it runs. If your customer can’t see how an item works, they’re less likely to spend their money on it.

2. Be Welcoming

The greeting that you offer to your customer from your wireless store is a crucial part of starting your relationship with them. To some people, walking into a retail store can feel like a foreign experience, and it’s important to let your consumers know that they can turn to your staff for help when they need it. Make sure that your greeting is welcoming and warm – rather than pushy and intimidating. In other words, don’t start trying to sell to someone until you have a good idea of what they actually want. Ensuring the right presentation for your business and brand may mean that you have to invest in some training for your employees – so make sure that they know how to best approach a customer before they hit the shop floor.

What’s more, remember that appearance does matter – after all, your employees are giving your customers their very first impression of your brand. That means that every staff member should look well-kempt, clean, and professional.

3. Offer Unbeatable Knowledge

When a customer visits a store that specializes in technology, they expect to deal with experts in their field – capable of answering any question directed towards them. With that in mind, it’s important to remember that training your staff doesn’t just mean ensuring they have a good rapport with customers. Make sure that every employee you hire is fully trained in the technology and products that you offer. Although technology has emerged to be a significant part of everyday life, it’s important to remember that many people are still getting used to the latest innovations as they arrive on the market. If you want to make the most of your wireless sales, you need to be able to offer interesting, detailed, and helpful information whenever your customer requires it.

When it comes to wireless technology like smart phones, education is essential, and the latest tech can do so many things that it’s likely to confuse your customer. Answer questions whenever you can, and make sure that you give your customer a complete run down of what features their new purchase will give them, how they can use them, and what they can do if they have any problems or queries.

4. Host Promotional Events

Once you’re convinced that your staff can tackle any problem head-on, try planning some promotional events to really show off your store. It doesn’t matter whether your store is just starting to get up and running, or you’ve been in business for a number of years, celebrations and exciting displays are bound to attract extra foot traffic. Look into offering an in-store giveaway, or connecting your business with a local celebrity who might be able to come to the store for a day and meet some excited fans. Remember, it’s okay to think outside of the box when it comes to really making your event interesting, so don’t be afraid to get together as a group and come up with some really innovative ideas. The more imaginative you are, the more likely you will be to get the media involved, which is a great way to advertise your business even further.

5. Remember to Stay Enthusiastic

In a lot of ways, increasing wireless sales is similar to increasing sales in any aspect of your business. Success is all about focusing on the customer, and if you make your target market feel special, offer them reasons to continue shopping with you, and provide them with a shopping experience that leaves them feeling happy and fulfilled, you’re more likely to benefit from better profits.

What do you think are the best ways to increase your wireless sales? Do you have any particular methods that have worked well for you in the past – share them!

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Joey Tomina is the President of Rushstar Wireless and is nationally recognized as one of the top leaders in the wireless industry for his work with the leading carriers, MVNO's, & payment processors in nationwide sales, distribution, and operational development. He has15 years of executive sales & management experience with an emphasis in direct and indirect market development and distribution.

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