Countless factors go into the initial planning of a brand new mobile app. However, the first preliminary step is to define the visitors who will be downloading your app. Understanding the persona of users and laser targeting the app to the right audience is a wise thing to do. Without understanding their needs and expectations, you cannot simply dump a product on them whether they like it or not.
Understanding the user persona
Different people have different preferences and individual choices. A user might be interested in one app but may not like other apps. While for others, it can be a complete reverse scenario.
It is important for companies to define what audience they are catering it, and out of those targeted people who will be willing to download your app. The app content as well as objectives should work in tandem with user needs.
It is important to satisfy users
Your app cannot appeal to everybody. If that really happens then you have achieved something that WhatsApp did. However, even if it happens, you cannot expect it to take place overnight. It literally took a lot of years for WhatsApp to reach where it is now. If you want your app be used by people belonging to all age groups, try to sort them out in distinctive groups with similar buying patterns and like-minded priorities.
Float a basic app with most useful basic functionalities. Take their feedbacks and gradually introduce new functionalities through iterative stages. By doing things this way, you will be able to connect with every single group on emotional grounds. You will have an empathizing relationship with them. With long lasting relationships, you will gradually reach a phase wherein your app is just picture perfect.
Dealing with an unpredictable human behavior
Working in parallel with clients can help you conduct an extensive market research to understand user needs and wants. With apt business intelligence resources, try to find out important business insights related to your apps and your competitors.
What online users are searching for, their expectations with a relevant app, and how they perceive the app, are some important questions, which if solved, can make things easier for you in engaging target audiences.
Daniel Carter works for Fusion Informatics – a Mobile Application Development Services Provider Company in Manchester, UK. He has deep rooted passion for Internet Marketing and loves reading technology news.
