The fast-paced century we lived in instigates us not to stay calm and reap the benefit of previous efforts we made to have a profitable and flourishing business. If you want to be a successful entrepreneur you have no right to be satisfied if your business “goes as usual”. Why? The business environment is quite susceptible to shakeups in the economy, technology boost and cultural changes. So if you don’t want to find your small business out of the board – you have to be ahead of your rival and set new trends in running a business.
It’s especially appropriate for the small business which has a huge area for development.
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Expand Your Presence On The Internet Space
If your business is represented by mediocre website – it’s a red flag even for your customers. If your aim is to come out on the world scene – take care of your “Internet face”. In XXI century, it’s not enough to have an informative site. The vital feature of it – be captivating, draw attention and encourage visitors to action!
Another active component of your Internet prosperity – social media marketing. If you are an active user of social networks – your are doomed to gain a vast audience, get real feedback about your goods or services- and map out your strategy to boost and develop business.
If to believe to the result of survey, conducted by The Pew Research Center
- 71% of online adults use Facebook
- 23% of online adults use Twitter
- 26% use Instagram
- 28% use Pinterest
- 28% use LinkedIn
As we may see it’s better to pay tribute to social network utility: website traffic boost, free data, more sales, SEO benefits, increased customer loyalty, brand recognition – just to name a few…
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Logo
At first, it may seem that it’s not of the uttermost importance. In fact, corporate logo aims to provide essential information through colours and fonts. It also helps to identify company’s core brand and mission. Logo – is the overall brand identity of the company, a chief visual component of your services. Being well-designed, the logo may contribute to business recognition, otherwise, it may give the impression of amateurishness.
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Representative offices
If you provide services in several cities, especially cosmopolitan one, it’s better to have a representative office. It gives you mobility in making a decision, based on first-hand information, you will be able to tackle problems straight off, you’ll get a better understanding of your targeted audience.
There is no doubt, having a representative office gives you the advantage of meeting local demands, look up to local trends, know local market inside out.
It also proves that you do care of regional customers and guarantees your business customer loyalty.
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Let technology to run your business
If you determined to get a 360-degree view of your company – be equipped with the latest solution that technology may provide. If you supply your employees with the modern web application, CRM system, innovative software – they manage to perform great result and outclass your competitors. There is also a point for your business to “go cloud”.
Cloud storage gives your staff access to information they need from any device wherever they are. It’s extremely important for business trips and if you have employees that work remotely.
Gone are the days when CRM system was supposed to be only for sales and marketing.
Nowadays, CRM platform is a powerful tool for conducting business wisely and efficiently.
It would be the best decision you’ve aver take to implement CRM to centralize customer interaction, get a high rate of customer retention, reduce cost on client acquisition, improve client support and others.
The expectation of customers increases significantly, so be sure to meet demand. The last decade proved that even huge enterprises won due to the implementation of CRM tools and special business software. I can’t agree more with Alex Patsko, the CEO of ISV and CRM provider company Customertimes located in Manhattan, that their clients seek not only the technological support but the smart solution, which will be able to transform the way their business is conducted, and gain the new approach towards customer’s satisfaction. Alex stressed that they are trying to provide a complex solution for each industry and find a way to improve the relationship between the company and their leads and clients.
