Social media has totally blown up. When Facebook began over a decade ago, nobody thought that it would develop into a social media giant with over a billion active users. When Twitter came out a few years after ward, nobody thought the micro blogging service would be the go to for up to the second news. But here we are. Both Facebook and Twitter have grown into social media giants, and every business feels the need to do advertising on the sites in order to attract new clients and to reach out to old ones. But increasingly, we are seeing some businesses attempt to use social media as a link building tool. That’s not the right way to go about using social media, and here’s why.
There is no correlation between having links in your social media content and getting more shares. In fact, having excessive links throughout your feed is more likely to turn off viewers and people that could have been potential customers. When people see lots of links throughout your content, they tend to think of spam, and spam is associated with malware and computer viruses. In fact, having excessive links throughout your feed is more likely to turn off viewers and people that could have been potential customers. When people see lots of links throughout your content, they tend to think of spam, and spam is associated with malware and computer viruses.
Instead of using social media as a link building tool, you should be using it for customer outreach. Your SEO should be done on site and on your blog. In today’s digital world, it is all about creating custom content that your users find useful. All of today’s internet users are savvy enough to find data on their own. They can do comparison shopping and find a good deal. So what are you giving them that they can’t get anywhere else? Many businesses are turning to a blog or a newsletter with news about the entire industry, or content that helps potential customers learn more about specific trends. This builds trust with customers, and customers learn to associate that trust with your products and services.
