Google Remarketing for Mobile Applications

The app world continues to be a fiercely competitive area. With millions of apps in the app world, discovery continues to remain a daunting task. There is a lot of hullabaloo about marketing and promotion. Very often user engagement takes a back seat. According to Localytics, in 2014, 20% of apps are used only once. This figure could turn out to be quite alarming. Many users simply click on delete button. In the app world, there are no second chances. But with app remarketing campaigns, things are likely to change and your app can get a breath of fresh life.

Remarketing campaigns allows to show ads to people who visited mobile app previously. This form of targeting campaigning lets you connect with your audience while they browse sites within Google Display Network, or as in-app advertisements or as during search related to your app on Google. Undoubtedly, this happens to be one of the best ways to reconnect with your target audience and convert users, ultimately improving bottom-line results and ROI.

More Reasons to Use Remarketing

Reach out to audience with highest chances of buying: AdWords remarketing provides time sensitive touch points to drive your customers to your app when they’re most engaged. You have the option to reach people after they used your mobile app. This could be when they’re using other mobile apps.

Lower Costs: Retargeting ads turn out to be an extremely cost-effective proposition in order to reach qualified prospects. Just like Pay-per-click (PPC), retargeted ads cost you if a user clicks on your ad.

Maximize your reach: Now you can reach out to people on your remarketing lists as they browse over 2 million websites that are part of the Google Display Network.

Step-by-step Process for Remarketing App

Remarketing Process in a Nutshell

Step 1: Generate Google Remarketing code

• Open Adwords.Google.com
• Shared Library (in left navigation)
• Audiences (from the right table)
• Set up remarketing
• Add email ID to receive the remarketing code details

Step 2: Add remarketing code to your mobile App

Add the remarketing code to each mobile app screen or all main screens. This will enable you to create a custom remarketing lists based on various in-app actions.

Step 3: Create a remarkting list

• Open Adwords account
• Shared Library
• Audiences + Remarketing list
• Name the list
• Define Remarketing conditions
• Save

Step 4: Create Ad

• Open Adwords Account
• Click on Campaign
• Give a Campaign Name
• Select Remarketing
• Select Budget
• Finalize Targeting Parameters
• Save