Video moderation is a strategy for managing inappropriate content on the internet. Leading video sites such as Vimeo, Google Video, YouTube and Dailymotion have very stringent rules concerning offensive or disturbing videos. Any videos that violate their rules are immediately expunged from their database.
If you have a site which accepts video submissions from people, moderation is very important. Here are some things you need to look out for when moderating your videos:
The first thing you need to do is ensure that the video is relevant to the subject matter of your site. Anything that deviates from your main topics should not appear. For instance, a video about fishing would not be appropriate for a real estate site. Similarly, a fitness video would be out of place in a finance-related site. To avoid submission of inappropriate content, you need to outline what kinds of videos are acceptable on your site.
Besides reviewing videos for relevance, you should also check the veracity of the information being offered. Though the content might be relevant, it might not be completely accurate. Such videos are likely to end up misleading your viewers. In addition, you might lose your reputation for sharing information which has not been verified. Therefore, it is very important to cross-check the content of your videos.
Quality is another important consideration when moderating videos. Make sure the images are clear enough and the sound audible. However, this does not mean that the video must be done professionally. It should just be good enough for viewers to make sense of it.
Video moderation is not just about you. The opinions of your viewers should also be considered. If most of your viewers disapprove of a specific video, then it would be prudent to remove it. This is especially important for videos that are seen as offensive. Failing to listen to the opinions of your viewers could lead to a decline in the number of visitors to your site. Therefore, make sure all your web pages have a ‘Report’ button which viewers can click on if they find the content inappropriate.
If your site receives a lot of user generated content, you could consider hiring a professional company to handle moderation. Some of the leading moderation services out there include Emoderation, CrowdSource, WebPurify and Samasource.
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.