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10 Ways Postcards Can Drive Web Traffic

postcard

Marketers know postcards are powerful marketing tools, especially when it comes to website marketing. Instead of ushering the death of direct-mail print marketing as originally predicted, the digital world has fueled a revolution in the direct-mail industry as print marketing has proven itself to be one of the most effective means of driving web traffic. Postcards, in particular, are exceptional at motivating customers to go online; as such, here are 10 ways postcards can drive web traffic.

1. Promise information

You can use postcards to present teasers and promise customers more information when they visit your website. This is a great way to promote a niche blog; for example, a financial adviser might send postcards that offer customers a few tips for saving big for retirement, then promise even more great tips on its blog.

2. Earn social media fans with a discount

Offer customers a discount if they become a fan or follower on social media websites such as Facebook and Twitter. Postcards can be a great way to deliver this message to a targeted audience who is likely to respond.

3. Promote mobile app downloads

Mobile apps can be quite lucrative, provided you have the ability to tell the world about your app. Postcards can be great ways to reach your targeted audience without competing against high-powered competitors.

4. Interactive technology

Let customers instantly visit your website, watch a video, or get more information with smartphone scannable interactive features such as QR codes and augmented reality.

5. Generate email newsletter subscribers

Send postcards to your target customer base with an invitation to subscribe to your exclusive, information-packed email newsletter. It’s a great way to collect email addresses for future ‘€œin-house’€ email marketing.

6. Offer a coupon or coupon code for purchases

If you sell retail or services online, consider turning your postcards into coupons or coupon codes, redeemable at checkout for discounts, buy-one-get-ones, or some other offer.

7. Promote gamification

Many companies have learned how gamification can bolster sales; if you similarly gamify the customer experience, you can print postcards as ‘€œgame pieces’€ to promote your customer program.

8. Attract customers with value

Add value to your customers’ lives with free tools, such as the popular calorie trackers many online companies provide. Promote your free tools with postcards and generate thousands of new users overnight.

9. Encourage petition signs

If you have a political cause and an online petition, postcards can be simple ways to encourage thousands of new signatures -€“ especially since you can send them to such ideologically and geographically targeted audiences.

10. To seek non-profit donations

Nonprofits always have the task of balancing a marketing budget against the need for project funds. Postcards are cheap ways to motivate instant online donations, especially if you incorporate QR codes and other ways to make the giving process easy and rewarding.

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Brian Morris writes for the PsPrint Design & Printing Blog. PsPrint is an online commercial printing company. Follow PsPrint on Twitter @PsPrint

10 Comments

  1. Very clear and informative post about the usage of postcards. The postcards can be of great marketing tool if used smartly.

    Postcards also helps in building trust among customers. Also people feel really good if they get postcard and no longer Spam, boring e-mails. It’s a good way you have shared here with us.
    Thanks a lot & Keep blogging 🙂

  2. I think this tactic is an excellent idea but the content of the card must attract attention and give the reader a reason to visit your site. The purpose if probably to bring new customers to your page so I would say give them an incentive to come.

  3. With the transition to online, too many companies neglect the traditional marketing. I think having a QR code on the postcard is a great way to tie the two worlds together.

  4. I feel that postcards have a lot of potential to drive conversion to your business, especially with offers being sent out. However, if the postcard doesn’t have a good call to action, then the postcard will have no value.

  5. I never tried this post card marketing strategy. After reading this article, it seems that we can drive some good traffic to the site. One thing we should make sure that the post card should be catchy to users eye and should take the user back to our site.

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