5 Reasons Every Business Needs CRM

19562754_sIt’s a fairly rudimentary fact that you can’€™t have a business without customers. Think about it. Businesses depend upon their customers not only for income, but also for direction. Customers, through their actions, determine the path that the business will take, even more so than marketing teams, managers, and even CEOs. As such, your relationship with your customers is vitally important. To help improve that relationship, companies such as Salesforce have developed advanced cloud-based tools that can help your business get the most out of its customer interaction. These Customer Relationship Management (CRM) systems are a must for any business, large or small. Here are five reasons why:

1. Organization

One of the main purposes of customer relationship management tools is to help you keep detailed and easy-to-retrieve records of your various contacts. Sure, there’s nothing wrong with reaching for a sticky-note and scribbling down a phone number, but do you really want your company’€™s future to depend upon your ability locate and decode a tiny piece of paper that may or may not have fallen on the floor and been swept up by the cleaning crew? CRM tools allow you to keep all of you customer contact information in a single place, along with any notes you may have. And perhaps best of all, it allows your company to chose a single unified program, rather than forcing you to sift through various potentially incompatible files. Hey, speaking of intercompany communication…

2. Communication

Whenever you find yourself working with a sales team, it’€™s important to be able to communicate quickly, clearly, and effectively. Bad communication can lead to embarrassing mistakes and even lost clients. By making use of CRM systems, management teams can quickly check up on in-progress sales, review past transactions, and plan for future goals, all without having to distract the sales team from their work.

3. Productivity

Sometimes sales have a way of getting bogged down in the details. Even once an agreement has been reached, the technicalities of the ordering process can often slow things down to a crawl, wasting both your own and your customers’ time. customer relationship management tools can give you back that lost time, by making the entire process more automatic. With a good CRM system, your sales team will only need to close the deal; everything else will be taken care of for them, allowing them to move on to more pressing issues.

4. Time

They say that time is money, and when it comes to sales, they are absolutely right. Anything that slows down the process—be it errors, time spent looking for contact information, or slow-running programs and applications €”ends up negatively affecting the bottom line. CRM systems eliminate these issues by allowing your team to become more efficient, accurate, and profitable. And, as CRM tools are available over the cloud, they can be quickly and easily accessed. CRM will end up saving you time, which in turn will save you money.

5. Customers

As we’ve said, you can’t have a business without customers. And, we would add, that you can’t have a profitable business without happy customers. CRM technology will allow your sales team to better manage their time, thus making it possible for them spend more of that time productively making customers happy. Additionally, CRM systems can automatically analyze customer data and provide valuable information and insight into how to improve your company’s relationships with its patrons.

Customer relationships are vital to the success of your company, so start treating them like the important resource that they are. Adopt a CRM system, and see just how good it feels to have a productive sales team and a satisfied customer base.

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About the Author: Rick Delgado is a freelance writer and self-proclaimed nerd who is an expert in technology and software development. He enjoys keeping up with the latest tech innovations and writing about them.


  1. Custom Company relationship is the only thing that makes a Company successful and you have some of the great tips to strengthen the Customer relationship.

  2. Totally agree! And what CRM/CRMs do you think the best and most suitable for online business? From my experience Insightly is rather good, but you need to have business Gmail – that is Google apps working

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