10 Useful Backlink Checkers & Site Audit Websites That Are Worth Knowing

If you want your online business to flourish, you simply can’t ignore the importance of SEO. After the strike of Google Panda and Penguin algorithms many high-ranking sites have disappeared into oblivion. SEO is now not just about building backlinks it is quality links from high PR websites that matter. It is equally important to continuously analyze your site and introspect about what is stopping your site from getting good SERP.  Are you taking preventive action?

In this article, I am going to list out the top Online Backlink Checker Tools that will help you to monitor, identify and evaluate all the incoming backlinks of you or your competitor’s website. Also, I will be listing out 10 website audit tools to kick start your SEO audit.

Very often when we are work on a shoestring budget, free tools are like a breath of fresh air. There are loads of high-quality SEO tools out there that will get your job done. You can first use the free/demo version and later sign up for the advance version to take your SEO campaign to the next level. But, you would be surprised at the sophisticated quality of information provided by the free tools.

Top Online Backlink Checker

1. Ahrefs

This tool could give other biggies like Open Site Explorer and Majestic SEO a run for their money. However, the free account will let you pull a few reports per day which gives backlink data of up to 10 pages and each page contains 50 links which means 500 backlinks. This tool will give you reports like backlink analysis, anchor text analysis, as well as when the URLs were crawled. You will also get complete information of the backlink type whether they are from image or text and dofollow and nofollow stats.

2. Backlink Watch

This free Backlink checker tool might look uninspiring to many but it makes up with cool features. Backlink Watch provides a comprehensive report with all the information you need such as URL, anchor text, PageRank, outbound links, and nofollow links.  It gives users up to 1,000 backlinks which most services won’t offer.

3. Analyze Backlinks

With this tool, you can get the top backlinks of a domain sorted by strength. Only one backlink / domain is shown, with the highest rating one. Furthermore, the first 300 links are checked.

4. Open Site Explorer

Open Site Explorer is provided by Moz and is recommended by SEO stalwarts as the best tool available. But mind you, this tool is not free and works best with paid membership. However, its free version provides a full depth of information to get you started for checking your backlinks and those of your competitors. The free version will give you a maximum of 4 pages of data and each page has up to 50 links totaling around 200 links. Overall, this tool wins the race because of the sheer variety of information it gives about your site which includes your competitor’s backlink like Page Authority and Domain Authority and anchor text used.

5. Majestic SEO

The free version of this tool allows you to check the backlink numbers of five URLs including .edu/ .gov sites, unique linking IP addresses and unique linking domains almost instantly. With a paid account, you can check up to 150 URLs at once.

6. Rank Signals

You can use Rank Signals to check the total number of backlinks, link anchor text, and PageRank of the pages from which you are getting the backlinks.

7. Link Diagnosis

This tool will give you information such as Domain Authority, Page Authority & Moz rank to weed out quality links from mediocre links. Link Diagnosis is different from others because it allows you to select whether you would like to go for optimized report at the very beginning although you will have to install its add-on for optimized view.

8. Dig Backlink

Dig Backlink provides backlink reports containing 1000 links and upon connecting to a Facebook account you will get to see more links. Its clean interface is also pretty impressive with no annoying popups.  Furthermore, you will get details like the domain MozRank, as well as  image links or text links.

9. Small SEO Tool Backlink Checker

This one is the surprise package of all. It provides the site PR and Page Rank of a particular link for comparative analysis.  You will also get to know the anchor text of backlinks as well as nofollow links.

10. W3Tool’s Backlink Checker

With this tool, you can enter a maximum of 10 blog URLs and get the number of backlinks your blog has in Google, Yahoo, and alltheweb.

10 Site Audit Tools

1. HubSpot’s Marketing Grader

This website audit tool divides various SEO factors in 3 funnels; Top of the Funnel, Middle, and Analytics, and gives percentage scores for each funnel. It creates a site audit report from a marketing point of view.

2. Site Readiness Report from Blue State Digital

This site readiness report is a customized analytics report for your site generated upon connection with Google Analytics. Site Readiness report helps you analyze accuracy of data, problem areas which need improvement and action plans to help optimize site.

3. Crawler FX

Crawler FX tool takes a single URL and the target keywords for that page and gives a score out of 100 in its SEO report. It also takes into account both on page and off page SEO factors and emails website audit reports to users in PDF format.

4. Nibbler

Nibbler’s report ranks various SEO factors such as social-media sharing, meta tag, and code quality on a scale of 10.  It excludes Google+ shares and can crawl 5 pages of website.

5. Woorank

Woorank gives your website a score out of 100 and shows the top 5 priorities of the website. What sets it apart from others is that it also considers mobile optimization and mobile load time for SEO score calculation.

6. Seoptimer

Seoptimer prepares SEO audit report taking into account both on page and off page SEO audit.  It considers Twitter,Google, and Facebook shares for social signal and allows you to export reports in PDF format.

7.  Alexa Site Audit

This cutting-edge tool provides website and SEO analysis by entering the URL of your website. It analyzes loopholes in your site and provides suggestive actions to increase SEO rankings. The tool crawls up to 10,000 pages of your website and checks if Google Analytics code is on each and every  page.

8. Web Analytics Solution Profiler (WASP)

WASP provides free and unlimited tag diagnosis to test the state of analytics tagging to IBM Net Insights users. This allows you to detect double tagging, export data, find missing tags and much more.

9. Analytics Checkup

Analytics Checkup is a free tool that checks that Google Analytics is correctly setup and ensures you get the maximum benefit of Google Analytics. It also checks AdWords accuracy, goal, and self-referrals among others.

10. WordTracker Audit Tool

WordTracker Audit Tool analyzes and suggests actionable plans to solve SEO problems. The WordTracker Audit Tool also checks that h1 tags are optimized, alt tags are present for images, there are no broken links and, page titles and descriptions are optimized.

So then, all of the above are some of the most useful SEO tools that are available in the market today. Which ones do you use? Share your experience with us in the comments section below.