When people hear about advertising campaigns, they think of TV commercials, radio advertisements, billboards, etc. but not many people think of YouTube. This is because they assume running an ad campaign on YouTube cannot be as successful. This, however, is not the case since many people have posted their commercials on YouTube and this has made their advertising campaign a success. Other than a successful ad campaign, there are many reasons as to why you should consider posting your advert on YouTube:
1. You can post the advertisement to your website
Your website serves as a platform for advertising your company. You can improve on your advertising campaign by simply allowing your customers to watch your commercial on your website. You see, an advertisement that has been posted on YouTube can easily be embedded or linked to your website.
One of the benefits of linking or embedding your YouTube video onto your website is that you will save on bandwidth. If your website receives a lot of traffic and visitors watch videos of products on your website, this can easily slow down the speed of your website. If you own a small business website, you may not have a lot of bandwidth to support the watching of videos by large traffic.
However, if your commercial is posted on YouTube, all you have to do is simply embed or link your website to the advertisement. This way, when visitors want to watch videos on your website, they will be redirected back to YouTube and your bandwidth will not be affected.
In addition, you will increase your YouTube views. When you link your website to your YouTube video, any visitor that views your video adds you credits and improves your search engine rank.
2. You will earn extra money
As mentioned earlier, you will improve your search engine ranking if you post your commercial on YouTube and link it to your website. This is not the only thing that you will gain; you will also earn some money out of this provided you qualify for YouTube’s partner program. Therefore when people watch your advertisement online, you get paid.
3. You can get good local coverage
Through PR, you can let people know that your advertisement is online. Start by posting your advertisement on YouTube, then sending press releases to your local media outlets telling them that your advertisement is available on YouTube.
Magazines, newspapers, and websites that are interested in local stories will find your campaign to be a good story. Ensure that you monitor how your video is doing. When you get more views on YouTube, or get onto the list of the most discussed, you can announce your milestone to the media in form of a press release.
4. It provides a good avenue to reach new customers
There are many ways that you can reach new customers when you post your commercial advertisement online. If your video ranks highly in the search engine results and customers looking for products and services in your particular niche find it and click on it, you will have reached new customers. This does not guarantee that you will get a sale but if your video is good, you will generate a lot of hype and more people will develop an interest in your products and services.
If you have customers that have subscribed to your newsletters, you can invite them via email to watch your YouTube commercial. Don’t forget to include a link to your video in your newsletter. You should however only send emails to customers who have authorized you to do so. The last thing that you want to be known as, in the middle of your advertising campaign, is a spammer.
5. You will make the best out of your money
You have spent possibly thousands of dollars to create your TV commercial. It doesn’t cost you anything to post the video on YouTube where it can be viewed by anyone in the world. In addition, when you advertise with local media outlets, your advertisement will only air until your local airwaves run out. Your advertisement, on the other hand, will still have some shelf life left on YouTube.
These are the five reasons as to why posting an advertisement on YouTube can be beneficial to a company. Provided they are able to track the progress of the video and use aggressive PR to market it, a company can be able to make extra money as well as attract new customers from all over the world and locally.
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