You can investigate local internet marketing services to help optimize your website for local search, or you can look into doing it on your own. This is more a question of the value of your time, rather than a question of whether or not you are a do-it-yourselfer or not. Google now includes local search results in their organic listings. The idea of “being on the first page of Google” is still a possibility. It has become even more of a possibility for those websites and businesses, who are willing to optimize their websites for local search.
Have a Clear and Easy to Follow Site Hierarchy
Google spiders attempt to navigate and discover the pages of your website in a fashion similar to that of a human visitor. Google assumes that if it has trouble finding its way around your site, human visitors will too. Structure your site navigation, so that it is easy to follow for both human and electronic visitors.
Content is Still King
There is a theme here. To prepare your site for success with local search media marketing is to provide a quality experience for both human visitors and Google spiders. Google reads the content of your website (like visitors do) to help determine what your web pages are about and how to properly index and rank them. The more quality content you can provide visitors and search engines, the better your site will perform.
Provide Highly Visible Contact Information
First, visitors are more likely to convert, if there is readily available contact information displayed on the website. The most user friendly place for contact information is usually in the header of your website. Whether or not the visitor converts on or offline, readily available contact information will contribute to establishing trust in your website.
Second, contact information has become very important to local search results. In simplistic terms, the only difference between a global and local search is the addition of a location in the searcher’s query. Dogs = global … Dogs in San Diego = local. The contact information contributes to optimizing your website for local search.
Local internet marketing services will refer to your website’s contact information as your NAP (Name, Address, and Phone number). They will tell you how NAP consistency (on and off your website), proper website navigation hierarchy, and quality content will all contribute to your website’s ability to rank well for local search.
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