Cloud-based email services are gaining popularity with every passing day, and they have been in high demand of late, since they’re turned out to be a lethal yet cost-effective marketing tool that is easy to use. Once you understand what this is all about, you can benefit the most from this particular tool.
The Power of Email Marketing
Email marketing in the cloud is turning out to be a highly cost efficient way to send out data, thanks to instant information retrieval, ability to plan and send campaign irrespective of the location by using Wi-Fi, and access to databases.
Cloud Email Marketing Solutions
With all the advantages that they offer, cloud email services are visualized as a feasible plan for improving the marketing efforts. There are several email marketing cloud providers like Mail Chimp, A Weber, and Campaign Monitor. The greatest aspect about all these programs is that they let you create and keep a track of your email marketing campaign success in addition to managing the subscriber list. With all the essential data in a single place, it would be easier to organize your marketing and make the required changes along the way.
Few of these programs are even more advanced as they offer connectors or provision for integration to connect the cloud email service to your customer database. For instance, Campaign Monitor features a connector function to link to Sales force.
How To Get Started?
Cloud email services are undoubtedly a great way to boost your marketing efforts, even though there are several other email marketing platforms. If you are new to this platform of cloud email marketing, you can initially opt for companies like dot Mailer or Eloqua that offer trial period of 30 days. While choosing the platform, look out for one that assists you to track the behavior of customer in addition to measuring, analyzing, and managing your campaigns.
Don’t view email marketing as an isolated sector, but it should rather be seen as a multi-channel approach. You can access a range of marketing apps from the web, thanks to the cloud computing technologies. The small-scale as well as medium-scale businesses can get access to a plethora of enterprise-level tools for permitting a campaign management multi-channel move toward your marketing campaigns.
While using cloud email services to enhance your marketing efforts, you have the convenience of using the standard templates for either single or multiple sends. But still, we would recommend making use of customized templates for sending to potential customers since your brand can be represented more accurately this way.
Test Your Mailer Before You Send It Out!
After you have completed designing an email and have coded it into the selected cloud provider, make sure that you check the way it looks in various email browsers before sending. For instance, a mail that looks perfect in Gmail may not be so in Outlook. It is very important to spend some time for testing so as to ensure that you haven’t cut any corners.
Always Customize the Mailers and Newsletters
One great tip to develop a one-on-one relationship with your audience is to customize content to suit specific recipients- this may be time consuming, but you will surely reap the benefits.
A shift towards cloud can bring about quite a lot of positive changes to your marketing efforts, with cloud computing appearing to be the wave of the close future in online markets. So, if you haven’t been really harnessing the power of email marketing, then give it a serious thought, and try it out to uncover its true benefits.
Jolie Fulton working as the head of a cloud email service provider, and she has been exploring the latest technologies in the cloud computing sector. She strongly feels that the move to cloud will be quite evident in 2013, and recommends everyone to make a move before they get outsmarted by the rivals.
