Ask graphic designers what they like in clients and what they don’t; you will get a long list of things. Clients often have different demands and graphic designers find it tough to meet with their never-ending expectations. Th success of any graphic design project depends on the realistic expectations from both ends and a clear understanding of the project.
Some of the most common phrases that professional web designers hate to hear from clients are presented below.
1. “My project is simple, it should take less time to complete.”
A patient cannot suggest how long will it take a Surgeon to complete a surgery. Web and graphic designers are experts in their fields, so clients should understand this and allow the designers to do their job. Only the designer knows how much time it will take to finish a particular project.
2. “My last designer didn’t give me the project files; the experience was horrible.”
With such a statement from the client side, a designer starts thinking whether the previous designer of the client was really awful or there was some miscommunication between both that resulted in such a situation.
3. “Can you just add this additional feature?”
It’s a common habit of clients to use the ‘just’ tone. This simply shows that they are probably expecting much more from the designers than they actually paid for. From designers’ point of view, that ‘just’ isn’t always ‘just’ as simple as the client makes it sound.
4. “My project will be a big success opportunity.”
Usually, clients with no budget say things like this. They claim that their website would be unique and a big hit, so a designer should be ready to take the challenge. Most of the times, such claims get reversed and a designer is left with nothing else, but broken dreams.
5. “Let me consult my wife or friends!”
When a designing client says such things to a professional web designer or a design company, it shows a lack of seriousness. If wife, kids, or friends know better than the designer, why employ him or her in the first place?
6. “It’s easy for me to make changes if you design in MS Word.”
Graphic designers use different tools to do their job and are experts in their field. Although Microsoft Word is great for text formatting and can be used at home, it was not created to design websites.
7. Several months later…“My website is having some problems.”
Once the client vanishes after months of finishing the project, the designer suddenly receives an email or call from the client about current issues faced by the website. Although, such problems are usually caused by the client, they tend to put the blame on the designer so as to get a free fix.
8. “My site is simple, it shouldn’t be expensive.”
A good design adds value to a business. Therefore, a designer’s time and effort is also precious to make a good design. Helping for free might be a great gesture, but is not realistic at all.
9. “I need just few minor updates for my site.”
Many web design clients just want a new look of their website no matter what. Excuses may include a minor issue that only requires a simple solution.
10. “I would like to see some mock-ups before choosing one.”
Although designers can’t really blame the clients for this as competition is rife. There are lots of websites that offer mockups without charging a single penny however, most of these are just templates that add no value to a business site. Professional designers work differently and often prefer custom designs thus making a website according to end-user expectations.
11. “I want a design like that of Apple.”
Web design clients might have a clear idea in mind about the look and feel of their website, but having unrealistic expectations from the web designer often leads to disaster. Designers prefer to receive clear directions as well as background information from their client. Whilst asking for a Website like Apple or Facebook may sound ambitious, it is often not practical particularly when the client has basic needs.
12. “I want my design to match my Word-based logo.”
Brand images are important not just for a business owner, but for a designer as well while designing a website. However, the experience can be terrible when a designer has to start the design with a poor logo. Clients should first acquire a professional logo design before approaching a Web designer.
13. “Use your creativity to do everything.”
For clients with unique products, there should be good photography to make stunning displays. It’s not creativity when a designer is asked to photoshop some roughly taken images and use them in the web design.
14. “I have paid a lot of money to my previous designer, but got nothing, so I need your help.”
Clients often don’t know the exact budget of their design project, they often go for the lowest bidder. However, once the design cost exceeds their estimate, they tend to look for an alternative Web designer. While a web designer may be ready to help, a client shouldn’t expect up to 90% discount ‘just’ because they have been duped by a previous designer.
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