Google is leading the push to provide users with local search results that include listings from local businesses. Now more than 5 years ago, Google realized that the majority of users on its search engine were looking for local results and local businesses in their area. For example: If a person searches for “pizza delivery”, and they are located in San Francisco, CA, that person most likely does not want to see a list of pizza delivery businesses from all over the country.
Information From The User
Google requires that users setup a profile to use any of its products. From the user profile, Google can learn a little bit about the user, including the user’s location, so it can serve up relevant local results.
Information From A Local Business
Google allows a business to create and optimize its local business listing via the Google Plus Page. Through the local business listing, businesses provide Google with a page of vital information about the business.
Putting The Two Together
Combining the profile information from the user with the local business listing information from the business allows Google to connect the user with the local businesses that best fit the user’s search.
Local Marketing Experts Can Help
Not all successful business owners are successful local search marketing experts. Local marketing experts can help connect local searchers and customers to your business through local search results. Local marketing experts understand how to optimize your Google Plus Page or online local business listing, so that it appears prominently in the section on the first page of Google reserved for local business listings. Local marketing experts can also optimize your business website to target your actual customer base in your area. These experts will focus your social media efforts, such as Facebook and twitter, on your target local customer base.
Local search marketing experts can help your business become more successful by utilizing available online tools and marketing approaches. By allowing experts to optimize your business’s local online presence, your business becomes much more readily available to your customers online and to Google. It is then much easier for Google to put your business in front of your customers, when they are searching for what your business is selling.
For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL's Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.
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Candice Michelle
December 14, 2012 at 8:18 am
For time pressed local businesses that have limited experience working with SEO, hiring an online marketing specialist could be the ideal way to boost our website’s visibility. An online marketing specialist can help us create keyword optimized content and successfully set up backlinks and inbound links to help boost our rankings.
Wally
February 3, 2013 at 7:15 pm
My personal experience started out poorly. I was duped by a so called expert and lost a lot of traffic and money. They spoke well, and seemed knowledgeable but that was it. In the long run, it made me a stronger as I corrected their errors.
santosh Kumar
June 11, 2013 at 12:51 pm
SEO Specialist has biggest role in optimize the website. it connect with the local business. it greatly influence the business.