Facebook, Social, U.S. & Canada

Facebook Overtakes Google American ‘In Popularity Contest’

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Image via CrunchBase

Following the reported valuing of Facebook at $50bn after a deal involving Goldman Sachs and Digital Sky Technologies, the world’s most popular social-networking site has been rated as 2010’s most visited Website in the United States, for the very first time. Of the total percentage of all U.S. visits between January and November 2010, Facebook ranked 8.9%, with Google coming second with 7.2% of all visits according to Experian Hitwise, an online competitive intelligence service provider. The announcement confirms the social network’s progress in recent months after spending last year in third position and the year before ranked ninth.

Furthermore, the result which shows Facebook overtaking the likes of Google (America’s most visited Website 2008 and 2009) and MySpace (the most visited site in 2007, now ranked 7th) is not surprising considering the fact that since its launch about 6 years ago, Facebook’s popularity has consistently risen to over half a billion worldwide users. However, this is not the end of the road for Google, as is shown when all its services (such as, GMail and YouTube) are considered. Overall, Google is still the most visited Website, at 9.9% between January and November 2010, followed by Facebook at 8.9% and Yahoo at 8.1%.

Talking Point

What do you find most appealing about Facebook?

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  1. I am not surprised at all that Facebook is more popular than Google. I am noticing many fb users are searching for products and services on Facebook itself. Instead of relying on Google to find services, they ask their friends to recommend companies that they have experience with. I think this is one of the reasons Google recently changed their search algorithms and is really pushing local search – because before, the top listed companies were there solely because of the efforts of the SEO company working on the site and not because they provide good service.

    1. I guess at the end of the day competition between these two will make for interesting viewing. Hopefully, to the benefit of bloggers and small businesses alike.

  2. Well, that was not surprising at all. This year every one was expecting to see Facebook on the top in America and the speed that Facebook got, i guess with in 6 months it would stand at number 1. But the fact is Google is ruling power of internet and its almost impossible to damage its roots.

  3. Facebook may be more popular, but Google makes by far more profit than Facebook will ever dream of making since it’s 100% search and Facebook is focused more on social.

    What I like about Facebook? I can stalk my ex’s and pretty girls I can only dream of doing it with =)

  4. Wow, I can’t say I’m not impressed with how far Facebook has come in the past couple years. I remember when Myspace was the authority in the social networking scheme, and now it’s ranked number 7.

    Overtaking Google in popularity is huge, but I’m not sure how long this will last. Facebook could just be a trend and in the next year or so people might stop using it because another hot and new social media site has arrived.

    I guess we will just have to wait and see how long Facebook lasts at the top.

  5. I wouldn’t be surprised if Facebook decides to start using its own search engine or pairs up with a rival of Google. Then Google probably wouldn’t wait too long to put up its own social networking site in response. I think that this this is just the beginning of some big cyber showdowns in the months ahead.

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