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Why Unique Content Is Still Very Important For Traffic Generation

You have heard it before: content is king! With competition for Web traffic and visitors increasing on the daily basis, there is very little chance for error. When it comes to applying the necessary skills needed to keep you on top of the game, you either have it or you don’t. Whilst there are several ways to get visitors to a Website, content remains the undisputed king of search engine optimisation (SEO) and successful traffic generation. The importance of having the right content on your Website cannot be overemphasised, even when search engine optimisation and search engine marketing (SEM) are put into consideration. For example, a typical search engine bot crawls Websites looking for content to index and when there is nothing to crawl it will naturally return empty handed. Also, the more content there is on a given Website, the more often search engine robots will crawl or in other words, go visiting. Thus, fewer content means fewer visits which cannot be good for your efforts in claiming the number one spots on search engine result pages (SERP).

Finally, it is not only important to ensure that you provide regular content on your Website, it is even more important to ensure that the content is relevant to the Website or blog niche and that the content is unique. Having unique content avoids duplication which most search engines frown against. Furthermore, most search engine bots compare Web content with the supposed niche or specialisation of a particular site, thus when for example, an African proverbs Website is full of articles on Web hosting or technology, the crawlers senses that there is something wrong thus potentially labelling the site as a bogus one.

Talking Point

Apart from content, what is the most important element of good search engine optimisation?

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10 Comments

  1. You make a great point that the more content you have on your website, the more regularly search engine bots will crawl your site.

    This is especially true if you submitted your RSS Feed to RSS directories so every time you add content to your site the search engine bots will quickly come and crawl your site.

    Content is definitely still King and I think it will remain so for many years to come.

  2. Well if Content is King thn SEO is Queen, SEO works like a energy drink or NOS for a web site it enhances the speed and energy of a website. I agree with your statements about content. Thats obvious, content is something which is not only for search engine crawling bots but also for the targeted audience that one is working for so content should be very relevant and keyword focused.

    1. True. But how about keeping those who find it and making them come back for more? Perhaps, this will make them spread the word in all kinds of way possible.

  3. Unique articles are the soul of the website and main source to increase the visitors on the site.Search engines also provide value to the unique and consistent contents.

  4. Google delivers a lot of importance to the unique contents.All sites that have unique contents are always come in organic searches that is why they have importance.

  5. There are many reasons why quality content in important for SEO (as well as for visitors of course). One reason is that the search engines like quality content, but the other reason is that is naturally brings links to the website, something that helps the SEO. The better quality of content you have the more likely people are to link to your website.

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