Mobile

iPhone 4 Breaks Apple Record

Steve Jobs shows off iPhone 4 at the 2010 Worl...
Image via Wikipedia

Apple Inc. fourth generation iPhone 4, has become the most successful product to be launched in the organisation’s history, in terms of single product sales. In the first three days since it went on sale in the United States, France, Germany, Britain and Japan, the new smartphone has sold more than 1.7 million units. This is more than what was obtained in previous models such as iPhone 3GS and iPhone3G, which sold around 1 million units respectively over their first three days in the market, while the original iPhone, launched in 2007, sold 1 million units in about 74 days.

Already, many stores in the United States and Britain are experiencing shortages due to the high demand for the latest iPhone device in spite of reception problems that was experienced by those users who have managed to get their hands on the phone so far. However, Apple has blamed the supply problems on pre-orders amounting to over 600,000 iPhone 4, which is also said to be responsible for technical issues that brought down their servers.

The sale of iPhone 4 is expected to begin in 88 other countries by September 2010 and has the potential of reaching many more thousands of iPhone enthusiasts. According to Reuters, Apple has now sold over 50 million iPhones since its debut in 2007 which has transformed it into one of the most important mobile phone company in the world today.

Talking Point

What makes the Apple iPhone so attractive to consumers?

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5 Comments

  1. To acheive such a sale success, especially in the midst of a recession, is a remarkable result. I think if a product is as good as the iPhone 4 then consumers will be queing up to buy it. Even the reception issue and the giving away of free bumpers (which seems like a cheap fix to me) doesn’t seem to have harmed it. Demand for the white iPhone 4 seems to be hign as well – makes you wonder how many peaple are holding on for this.

  2. Aside from the technology of the phone per se, I think the real genious behind the apple products is iTunes. All mobile manufacturer’s are now trying to copy iTunes. The apps, the user experience, they’re just like no other. Apple has a big lead over it’s competitors as far as apps are concerned. And I think that’s why they’re number 1. They’re rapidly gaining on blackberry already in the smart phone segment. In just 2 years!

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