Facebook, Social

Facebook Targets 1 Billion Users

Mark Zuckerberg
Image by jdlasica via Flickr

The founder and chief executive of Facebook, Mark Zuckerberg, believes that the world’s most popular social-networking site will reach the one billion mark. He was speaking at the Cannes Lions International Advertising Festival on 22 June 2010 where he revealed that the reason why Facebook had little chance of increasing its worldwide users from 500 million to 1 billion this year was probably as a result of not conquering the following countries as of yet  – Russia, Japan, China and Korea. For example, Facebook in Russia only has about one million users although Zuckerberg claims that the figure was doubling every six months.

Therefore, while Facebook is the leading social-networking site in many countries, it is yet to figure out how to break through the four countries mentioned above. However, Zuckerberg expectes the tipping point to be reached when “local-to-local connections outnumber local-to-foreign” friending on the site in all these countries. Zuckerberg also admitted that he had paid “too much attention” to Twitter out of fear that the micro-blogging site’s incredible growth would outpace that of Facebook. He described Twitter’s growth rate as kind of unnatural due to the large number of media attention  it received over a short period of time.

Talking Point

Does Facebook have anything to worry about in terms of being overtaken as the most popular social network? What do you think is the biggest threat to Facebook at the moment?

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10 Comments

  1. Well, they would probably have more users if the “search for people” feature was more flexible. For instance, I moved to Spain. I currently know very few people from Spain. Let’s say I would use FaceBook to find some, well, obviously I can’t, because I must have an email, name, some data about a person I’m searching for. I can’t do a region search. And that sucks.

  2. what people need to do is get off of Facebook because they’re sharing all your info with their 50,000+ partners. The FaceBook founder doesn’t believe in privacy people.

  3. facebook they are raelly good in social networking. reaching 1 billion is not an easy job. good luck for them but they have to work more on users privacy .

  4. In my opinion, i think facebook would still reach 1 billion users in a few years from now. It may be true that twitter have a rapid increase in users due to media attention but it’s far from outdoing Facebook. Many users have been accustomed using facebook and a lot of them usually go online to play games – and twitter doesn’t have that! Cheers!

  5. It’s not like nothing good has ever come from Facebook, but it exists, like so many other things, to make money. Not to provide innovative social networking options to people around the globe–that’s just its gimmick. Radical changes released (a better money-maker) before old usability issues are ever addressed, and for a few days, nearly everyone’s Facebook status curses Facebook. Then they’re inculcated with the new marketing scheme. I’m out.

  6. It looks like facebook is the top social networking site for almost all the countries. Have you heard about YoHolla, it is believed to combine all the best features of twitter, facebook, and youtube all in one. All of the YoHolla Reviews cause me to predict that YoHolla will soon be the next top social networking site.

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