Blogging

What Bit.ly Success Means For Bloggers

Image representing TinyURL as depicted in Crun...
Image via CrunchBase

Recently Bit.ly released some interesting statistics that showed that the URL-shortening service has benefited from the successes of Twitter and instant messaging. The service now boasts of almost 5 billion clicks per month and is the 76th most visited site on the internet according to Google’s latest Double Click ranking.

Just as in TinyURL and other URL shorteners, Bit.ly makes it possible for bloggers to add hyperlinks to articles, reviews and blog posts in order to fit into Twitter’s 140-character limit. It also offers additional features that allows user to track statistics on how many people clicked their links and the number of those who link to it.  Therefore, bloggers cannot only tweet massive URLs but also monitor how well their posts do either through its free or premium analytics tools.

Blogging and URL Shortening

These results show that the average blogger can take advantage of the increasing users of Twitter through URL shorteners such as Bit.ly and TinyURL to make their content accessible to millions of potential readers who otherwise may not know about them.

Blog owners who are interested in growing their readership should want to take advantage of any means by which to increase visitors and Bit.ly’s recent success has shown that there is a lot of potential in using URL shorteners in conjunction with micro-blogging sites.

Talking Point

Bloggers: How useful is Twitter  to you as a source of traffic?

Others: Do you ever visit shortened URLs in tweets or instant messages?

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13 Comments

  1. I am all about Bit.ly and other URL-shortening services but one question that always comes to mind is how does the short URL effect your SEO efforts? In some situations where you only have an allotted space, it works wonders but I would not use these services in all situations.

  2. I heart Bit.ly . It makes things easier for me when it comes to my tweeting and even on my blogging and text messaging. This is one huge tool I love and I do enjoy what Bit.ly has to offer in any way they can.

  3. I agree that the meteoric rise of Twitter has helped URL-shortening services.

    The concept of ‘sharing’ webpages etc. is not dissimilar to Facebook’s recent ‘Like’ button.

    Looking ahead, I see further growth of these services encouraged by increased social network and smartphone use.

  4. It’s great to know that URL shorteners can be really useful for bloggers and Web administrators alike. Thanks for the contribution.

  5. With so many wordpress plugins for bitly/twitter it makes it pretty darn easy to tweet our new post without sacrificing room for the url. I love it!

  6. Thanks to twitter, URL shortening has gained popularity and success in their services. The statistic feature makes one of the important features that social media marketers love. Thanks for sharing.

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