Twitter’s lack of profit since it began seems to be finally moving it towards making advertising deals as a way of raising revenue. The organisation was reluctant in the past and had insisted on using a slow approach to monetisation in order to optimise value before profit. However, the continuous increase in the site’s popularity which boasts of an average of about 600 tweets a second, resulting in at least 50 million tweets a day, means that Twitter can no longer go on without cashing in on its success.
As a result, Twitter, the World’s most popular micro-blogging service has released its plans to allow advertising, today . In the first phase, a handful of top advertisers which include Best Buy, Bravo, Red Bull, Sony Pictures and Virgin America, will be able to buy “Promoted Tweets” on its Web site. The Promoted Tweets will appear at the top of Twitter.com’s search results pages.
The second phase will depend on the results and measurement of users’ experience in the first phase. Positive user-feedback will be determined by how they respond in terms of replying, favoriting and retweeting Promoted Tweets. If (When?) successful, Twitter will then allow Promoted Tweets to be shown by other Twitter clients and ecosystem partners. This will be followed by displaying relevant adverts beyond Twitter search to users’ timelines.
Talking Point
Will Promoted Tweet adverts put you off using Twitter?
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Web Hosting
April 14, 2010 at 5:51 pm
Interesting… the new Promoted Tweets are to be “called out” as ads on top of search results on Twitter, much as sponsors can pay for listings atop rankings on search engines such as Google, Bing and Yahoo.
Janis Gagliardi
June 27, 2011 at 7:20 pm
The Promoted Tweets appear at the top of Twitter.com’s search results pages, this has been a very effective update from twitter. What interested me very much was the use of these promoted tweets, the second phase depend on the results and measurement of users’ experience in the first phase. It’s good that twitter is introducing new methods from time to time and such new updates makes the site even more user friendly.