Twitter’s lack of profit since it began seems to be finally moving it towards making advertising deals as a way of raising revenue. The organisation was reluctant in the past and had insisted on using a slow approach to monetisation in order to optimise value before profit. However, the continuous increase in the site’s popularity which boasts of an average of about 600 tweets a second, resulting in at least 50 million tweets a day, means that Twitter can no longer go on without cashing in on its success.
As a result, Twitter, the World’s most popular micro-blogging service has released its plans to allow advertising, today . In the first phase, a handful of top advertisers which include Best Buy, Bravo, Red Bull, Sony Pictures and Virgin America, will be able to buy “Promoted Tweets” on its Web site. The Promoted Tweets will appear at the top of Twitter.com’s search results pages.
The second phase will depend on the results and measurement of users’ experience in the first phase. Positive user-feedback will be determined by how they respond in terms of replying, favoriting and retweeting Promoted Tweets. If (When?) successful, Twitter will then allow Promoted Tweets to be shown by other Twitter clients and ecosystem partners. This will be followed by displaying relevant adverts beyond Twitter search to users’ timelines.
Will Promoted Tweet adverts put you off using Twitter?
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