The world’s fastest growing micro-blogging site, Twitter, recently extended its terms for users in order to allow advertisers reach its more than 45 million monthly visitors. The move which reveals that Twitter may now run adverts on its website is seen as a bid to increase the organisation’s source of revenue and allow it to make more money from the popular website.
Although advertising is becoming more and more common on social networking sites that offer free registration to users in a bid to generate income, it remains to be seen if this move will be successful as critics argue that advertisers may be reluctant to promote their brands next to impulsive, and potentially offensive, user-generated content. Furthermore, it is not clear what the reaction of consumers will be as a result of this development, however, Twitter appears ready to make necessary adjustments depending on user-reaction by categorically stating that this latest move is still subject to change.
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