Many think that promoting a website is an easy task, but an internet marketing professional only knows how difficult it is for one to promote a website in this competitive world. The internet consists of tons of websites. So, promoting a particular website among many is not an easy task for one unless they are very strong in the latest SEO trends. Read these tips and let’s see what kind of trends one must know in order to promote a website successfully on the internet.
Updation In Algorithm
Search engines like Google update their algorithms frequently in order to give users very good experiences. Even Yahoo and Bing also update their algorithms, but not as frequently as Google. So, it is an SEO person’s duty to know what kind of updates that search engines introduce act accordingly as some websites may lose their ranking after a typical algorithm updation probably due to violation of recent search engine guidelines.
Google+ Authorship
Google is now giving more importance to its own social-networking website Google+. The more signal you have on Google+, the more benefits you will get. This has increased the popularity of Google+ among marketers. Google allows one to link their website with content. So, if any of your followers give a plus one to your content, you will get more credit.
Building Quality Backlinks
Most newbies, as well as experienced professionals in the industry, are building more links. This won’t help you in any way. Try to build quality backlinks rather than just building links on low-quality sites. Build links only on the websites that have very good domain authority, page rank, and Alexa rank. This will provide you with very good results.
Have More Social Signals
The first thing Google checks in order to rank a website is its social signal rate. Even small brand websites can get very good SERP over the big corporates if they have a very good social signal. Due to this, many companies have started recruiting social-media managers rather than SEO professionals. So by keeping this in mind, post blogs that are very informative and share on your social media websites. This will help you gain more social-media signals.
Brand Reputation
Having a very good reputation online will give some kind of boost to any company. Google also considers this in order to rank a website. Search engines don’t give priority to those websites that have a very poor reputation above other websites. So, it’s a must for companies to maintain a very good reputation online.
All these trends will help one to promote any website within a short span of time.
Hello, this is Karthikeyan working as a SEO Analyst at Flick24.in. Flick24.in is a classified website, where users can buy and sell anything within few minutes.
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Cassie
October 22, 2013 at 10:48 am
This is really a good post. It’s very helpful. Thank you for sharing this information.
Stephan
October 22, 2013 at 5:47 pm
building quality backlinks is the most important thing i concentrate about in the last 3 months. I think it can help to build your reputation and increase your followers also.
thanks for your sharing.
stephan
Sudipto
October 23, 2013 at 6:56 am
Hey Karthikeyan,
Nice post and Thanks for sharing this post with us. Yes, building quality backlinks is very important in blogging and Social signal really helps us to promote our blog and also drives traffic.
Mark Ford
October 23, 2013 at 7:33 am
The first point is probably the most important.
Keeping up to date with Panda, Penguin, Hummingbird, Zebra and Tiger is key to understanding what Google wants you to do.
Jane
October 23, 2013 at 2:26 pm
Social is getting more and more in hand and in sync with SEO. Spending time is social media sites seem to be a good investment of time these days. Social signals surely do indicate the quality of the content and makes good quality content viral. And Matt himself has confirmed that social signals are one of the many factors that contribute to a sites search engine ranking!
Thanks for sharing Karthikeyan!
alan
October 25, 2013 at 6:06 pm
Totally agree with it. Google is now giving utmost importance to website’s authorship & this is the main reason why most of the new blogs are not scoring big in Google’s ranking. Regular changes in its algorithm is also creating headache for beginner’s. Anyways thanks for writing this beautiful article
Gok
October 28, 2013 at 11:17 am
Search engine optimization (SEO) is a well known source which plays a best role in promoting an online business. The shared latest trends for SEO may enhance its importance among the users and getting best business promotion.
Karthikeyan Chitravel
October 28, 2013 at 12:39 pm
@Cassie, Stephen – Thanks a lot for your comment.
Karthikeyan Chitravel
October 28, 2013 at 12:43 pm
@Mark Ford – Even though, if Google updates an algorithm like Zebra and Tiger, an internet marketing professional must have update knowledge on that in order to generate very good traffic from the Google.
August
November 22, 2013 at 10:16 am
Helpful and full of useful information. I will be adding some of these to my SEO checklist.
Thanks for sharing.