Facebook Graph Search Offers New Marketing Opportunities

Facebook has unveiled Graph Search. Facebook Graph Search allows Facebook users to search for information and data within their list of friends, as well as information obtained from the friends of friends. Local marketing specialists are very excited to take advantage of new marketing avenues created by Facebook Graph Search.

“Likes” Could Carry More Weight

The buzz among local marketing specialists is that Facebook Graph Search will increase the value of “Likes” on a business’s Facebook page. If, for example, one of your Facebook friends “Likes” a particular restaurant, and you do a search for great local restaurants, then that particular restaurant has a better chance of appearing in your results. The more “Likes” a business has on Facebook, the more likely it is to appear in the majority of Facebook Graph Search results.

The Facebook Graph Search Circle

Facebook Graph Search will allow local marketing experts to discover more about the characteristics and behaviors of their page’s fans. The marketing specialists can then customize the content that they generate for their Facebook page for business to better target and serve their fans. Facebook users will then, in turn, be able to find more of the content that they are looking for. This will ultimately benefit the business’s brand and exposure by increasing the business’s level of online interaction with fans and customers.

The Impact of Facebook Graph Search on Local

Local marketing specialists believe that there is a great potential for Facebook Graph Search to influence the consumer trend towards local search. Most of the businesses “Liked” by a person on Facebook are within their local area. The more “Likes” a local business receives the better it will perform in Facebook Graph Search results. This attention and increased exposure for local businesses will only progress the trend towards local search even further.

Facebook Graph Search will influence local marketing specialists to rethink and improve their social media marketing approach. The focus will need to be on improving fan interaction by providing very relevant content, which, in turn, will increase the number of “Likes” a business page and its content receives.

For nearly three decades, Chris Marentis, founder and CEO of Surefire Social, has been responsible for driving innovation and sales growth for large media and e-commerce brands as well as start-ups. With a long-history of counseling local businesses about their marketing efforts, Marentis provides insight on what it takes for small businesses to succeed and thrive in today’s evolving digital environment. His notable career includes creating the foundational blueprints for online marketing, e-commerce and content branding for AOL’s Interactive Marketing group, where he served as Senior Vice President. While CEO of Clearspring Technologies, Marentis developed one of the most widely adopted venture-backed Web 2.0 technology platforms. Marentis is a frequent speaker at local digital marketing conferences and a contributor to SMB and technology-focused publications.

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Filed in: Facebook, Internet, Social Networking Tags: Facebook, Facebook Graph Search, local marketing experts, local marketing specialists, local search marketing services, local search media marketing

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7 Responses to "Facebook Graph Search Offers New Marketing Opportunities"

  1. myles

    Well , this is an awesome feature and chance provided, by Facebook , but still is it is in it’s beta phase , i’m waiting for them to roll out the original version. ;)

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  2. sanchit says:

    hi Chris,
    Nice blog here, i am totally agree with you.
    really mostly people like either local things or most popular things.
    they all are comes through their friends and like pages.
    so, this way fb graph search offers new marketing opportunities.
    thanks for sharing such a nice blog.

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  3. Sarah Park says:

    I’ve heard so many positive feedback regarding this new feature of Facebook. I will surely try this on the benefit of my business.

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  4. Jannet says:

    Good post, thanks for sharing. Facebook Graph search is gonna future of seo tool and its a good news for all of us, it will definitely have an impact on consumers behaviour in the social media world today.

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  5. Philip says:

    Thanks for adding your thoughts and for your nice words. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

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  6. Rohit Kabdwal

    nice article Chris
    facebook has done the great job by launching the new and entirely different search engine.., this is totally different from the search giant Google search.
    Its been a long time for people to search their stuffs on Google. I think facebook will break the monotony in search and show some more practical and relevant result .
    personally speaking I love the concept of graph search.., :)

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  7. Facebook Graph Search is new enhancement in Facebook. it helps in searching the local item in facebook. it helps he online marketer. nice information about facebook graph search.

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