In an age where people rely on internet shopping and online banking, people expect companies to be responsible with their data and ensure website security is at the forefront of their business ethos. When a customer visits your online shop, they expect you to have HTTP Secure or “https://” – which is a secure connection using technology called SSL/TLS – in your address, not just plain old “http://”. If you’re allowing customers to place orders on your website without using “https://” you need to get SSL security enabled on your website immediately.
Confidence In Transactions
By adding an Extended Validation SSL certificate to your website and adding the logo of a well recognised Certificate Authority logo such as Symantec, the customer will see the familiar signs that their connection to your website is secure. These will be a logo they recognise, the padlock in the address bar, and with Extended Validation, the green address bar signifying a secure connection.
Ensures Your Customer Is Talking To You
One of the advantages of SSL certificates is it ensures that the customer is only connecting to your server, and not anyone else’s. If a customer is on a site that is purporting to be yours (but isn’t, through means of a man-in-the-middle attack or similar), and they have visited your site before, their browser will alert them if the site is not really yours.
When you enable HTTP Secure on your website, all data between your server and the visitor’s computer is encrypted. This means that if someone is eavesdropping on their session, they will not be able to decrypt any data that has been sent on the wire. This allows sensitive data such as credit cards, bank details and passwords to be transmitted without worry of them being lost on the way.
These are just a few of the advantages to having a website secured with HTTP Secure, or SSL/TLS. If you have this enabled on your site from the very beginning, this will allow you to grow your business with peace of mind and confidence from your customers.