Website marketing contains many approaches, to name a few: sear
ch engine optimization, email marketing, social websites and analytic tools. However, one of the most important elements is SEO because it allows people to find you based on relevant queries. Let’s face it, when the general population has a question about something they usually turn to Google. We now produce around 4.7 billion searches a day where around 20% of those queries have never been searched before. It only makes sense that businesses become as visible as possible on search engine result pages.
Completing SEO for your company means that you first need to optimize your on page presence. To begin setting your site up you need to review the following:
- Proper URL – The URL is very important as it serves to catch the reader’s eye in SERPs it should be descriptive and relevant to your product or service, they should be easy to spell, say, remember and they should also be set up in a logical way. Ex: URLs like www.xyzcompany.com/index.php?987 makes it impossible to guess what the page will contain, www.xyzcompany.com/blogi makes it clear as to what the page will contain
- Keywords – Do proper keyword research, edit the list for moderate competitiveness, decide on a primary keyword for title tags and in first paragraphs of content, use variations of this keyword, such as plural or in a phrase
- Map your website – organize hierarchy of pages to allow for a relationship based approach in assigning keywords, this provides the most proper and relevant placement of assigned keywords and will eliminate competition on your own website
- Delete Duplicates – Ensure titles are unique and there are no duplicate pages on your website, this is important because search engines will pull the site’s title for each of the page’s meta description, you also want to remove the brand name from internal pages and create more unique titles and try adding no follows to unimportant pages
- Implement proper indexing – create xml sitemaps that provide search engines with the right information to properly index your website, add a link with ‘related pages or articles’ to your pages, it helps with indexing as well as with visitor engagement and implement missing pagination guidelines
- Page content – Try t to incorporate primary and secondary keywords in content without appearing unnatural, try to bold or italicize keywords using mentioned tags
- Include Social Media – Try to include sharing buttons for social media sites that you wish to be affiliated with, this encourages sharing and higher traffic, try mentioning popular influences and collaborators in your website and give them a shout out, by tagging them in your content it encourages a wider network of sharing
- Html Tags :
- <Title> – 20 to 70 characters, the primary keyword should appear first, each page should be unique, separate keyword or phrases with ( | )
- <meta> – 140 to 170 characters, include primary and a secondary keyword in conversational context, meta titles appear in blue in SERPs and descriptions are the excerpt, make them catchy and appealing
- <alt> – use keywords in alt tags, do not duplicate, should be a phrase or sentence, are used by images for providing search engines information about the image, the file name should be separated by dashes and the alt text should match the file name minus the dashes
- <a> – use a variation of your keyword, do not duplicate keywords, represent a link which allows the search engines to credit your website with confidence. Ex: you should link to a page covering monitoring tools and analytics with the anchor text ‘monitor tool’
- <h1> to <h6> – always use at least one <h1> tag, however you can use 3 or 4, always include keywords, try to incorporate the primary keyword in your <h1> tag, the <h1> tag should be at the top of the page and the first thing people see
Also use: <b> bold <i> italics <p> paragraph
On page 
optimization is the first place to start when building your websites presence. It provides the right information, structure and confidence to search engines so that they can refer traffic to your site.
If you have any other suggestions or tips, please share with us. We are always willing to listen and share thoughts and ideas with our readers particularly when it comes to the dreaded search engine optimization (SEO). For the next article we will be covering the external approach to search engine optimization.
READ THE SECOND PART OF THIS ARTICLE: 16 Essential Guide For Best Results In Offsite SEO.
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- Understand the phenomenon behind Google Sitelinks.
- Increase the visibility and popularity of your Website.
- Find out how you can improve the link structure of your site.
- Determine how to put your Website on the Google Sitelinks map.
- Learn how you can use Google Sitelinks to get more targeted-SEO traffic to your Website.
There are a lot of myths about SEO. Many were never true; few are true today. The most important on-page factors are:
Think keyphrases, not keywords.
Make your TITLE descriptive of the page content.
Make your links descriptive.
Don’t be afraid to link to other sites.
Make sure all your pages have unique and relevant content.
Give your site a logical, hierarchical structure with logical linking.
All other on-page factors have minor impact.
(dofollow)
Steve Morris recently posted..LED TV Reviews at S21
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Really some clean and good tips on On site optimization. But one must focus more on Off site seo and building good relations with relevant sourec and get linked to them. !! This is what is more important.
But yes you can’t neglect on ste seo too , and this post is an perfect example to it.
(dofollow)
myles recently posted..Killer Ways to Speed Up Slow Running Macbook
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well SEO is not as simple as it looks. It is not easier for everyone to optimize SEO for their website.
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Thank you, off site seo is more important in my opinion as well. But, that’s not to say that on site isn’t important at all. Vivek, if you need more insight on how to implement these there are very good videos on YouTube.
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On-site and off-site SEO complement each other. However, while I think a blogger or Web developer who focuses on on-site SEO can do without the off-site aspect (to some extent), those who focus solely on off-site optimisation do so to little or no effect.
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Hey Anthony, Thanks for the quick post. You almost covered all the aspects od on-page SEO.
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On page SEO is must for indexing in search engine i.e., without it – it’s more difficult to rank at top position along that you must have to work for off page SEO also.
Finally, I would like to say that both are necessary to rank in top position.
Bayo recently posted..Link Building Mistakes to Avoid
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I have to say that both on-page and off-page seo are important. But few online optimizers forget the value that on-site optimization. They are very eager to start off their off-site seo efforts which is wrong. Thanks for sharing this, all the best for you!
James Dreesen recently posted..Audiology Marketing Ideas to Get Your Audiology Practice Heard Online
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Thanks guys,
I also believe in the two being complementary and essential for reaching the strongest levels of SEO for your site. Make sure to check back for my offsite tips, hopefully you’ll find something new in it to implement with your company, or clients.
Best,
Anthony
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SEO is quite a mysterious process, its about a plethora of twists and turns. This is a great post. Keywords is indeed a fundamental element which keeps the SEO going, and the keywords must be selected with great caution. Thanks for the share.
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Thanks for sharing these doable and profitable SEO tips which can make a great difference to one’s site.
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very nice tips Anthony..,
you have covered mostly all the elements of search engine optimization.., I am not very good at on page SEO. I usually go to through many blogs and gain their experiences and implement it into my blog.
your tips are purely justified and are very helpful to the newbees like me.., thanks for these tips..:)
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Nice description on by one. all steps is very close to on page activity. keyword selection , meta tag writing, xml sitemap submission, proper arrangement of keyword in content is nice idea. thanks for sharing.
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