If you have any interest in finding success online, it is imperative that you figure out the great SEO riddle. Despite all that has been written on the topic of search engine optimization, thousands of companies make the same old mistakes every single day.
Understand The Real Purpose Of SEO
Online businesses sometimes break the bank in order to see a steady rise in traffic only for them to find that no one is buying anything. Bringing people to your website is only step one; if they don’t carry out a specific task, you have wasted time and money for nothing. For all the talk about using SEO to help people find your website, Google does pretty well for itself despite being rather poor when it comes to optimization.
According to SEO experts, Google adores content and it does seem as if its search engine spiders reward websites with content laden with optimized keywords. Yet Google’s own site is appallingly optimized. Type ‘search engine’ into a search box and you will find that Dogpile.com, duckgoduck.com, Bing and Yahoo all show up before Google (By the way, this is on Google’s own search engine). Google’s homepage contains little content and pales in comparison to the excellent effort made by Yahoo with its keyword optimized content and dozens of links.
What’s The Point?
The point is that Google is still the undisputed king of search engines despite being outranked by numerous competitors. This proves without a shadow of a doubt that attaining the highest ranking is not the most important thing in the world. Instead, you need to give due focus to the process of bringing people through your website as opposed to merely bringing them to it. In other words, you need to help customers complete the task you set out on your website. This task depends on your website’s goal. For example, you may be looking to make direct sales or get visitors to subscribe to an email newsletter. Whatever it is, you will fail if the customer does not take this action.
Type ‘SEO mistakes’ into any search engine and you will be greeted with information about content errors yet businesses still consistently make mistakes. First and foremost, you need to forget about writing ‘SEO articles’. Do a search and you will still find a host of articles and blog posts filled with keywords in an attempt to attain a high SEO ranking. This still works in some cases but what do you think will happen if a visitor comes across such articles? They will realize that the site is a blatant attempt at manipulating search engine rankings and provides no value for users.
Your mission when creating content is, and always should be, to provide relevant information that helps your visitors make the choice you want them to make. By all means, add links and include keywords but don’t do this to the detriment of the piece. Google is winning the search engine war not because it ranks the highest, but because it provides the best service and knows what its customers wants.