Link building is a critical factor for the websites that want to achieve higher search engine rankings. All the major search engines assess the quantity as well as the quality of the incoming links to the web-pages as part of their ranking algorithm. By doing this, the search engines are able to understand how authoritative the content on the web-pages is and how well it is connect with the associated websites and external pages. However, it is not as easy as it sounds and the entire process of link building requires careful approach. A few one-way links bought from websites that have rich and relevant content is much more helpful in getting the desired search engines rankings rather than hundreds of one-way links taken from sites having little relevance. Thus, you need to plan carefully. Following are some of the great tips that you should follow so as to boost up the search engine rankings of your blogs and attract more traffic to your site or blog.
Content is the key
It’s said that quality content can do wonders to a website. All you require is informative as well as valuable content at both end of the link. Thus, the content that is used for generating the link must be extremely useful for the audience.
Keep keywords in mind
It is basically the theme of the content. Therefore, whatever you write will revolve around 3-4 keywords. Besides, keywords are the words that are reflected in the searches of the engines. Their density shall not exceed 3-4 % of the text as it may be considered as a spam then.
Use anchor text appropriately
If you are producing any external content including guest post, articles etc, you must create your links or anchors, containing the keywords that are pointing towards your web-pages. This will help to not only increase the traffic on your website or blog but ultimately will lead to more sales.
It is a popular action and helps to create a win-win situation for both the websites exchanging links. However, the only thing to keep in mind here is that the website or blog with who you are exchanging links must be at par.