As a local business, it can be frustrating to provide great content about your business for your potential customers and not have them be able to locate your business through a simple internet search. As you’ve probably personally experienced, if your business does not show up in a searchers’ first one to three pages of results, the individual is not going to locate your site through a search. Optimally, you want to be within the first couple search results for your local business topic and key words. So, how can your business improve where it shows up in search engine results? In this post, I’m going to share three ways you can improve your results.
Include a blog on your website. A blog is a great way to accomplish multiple things for your business. First of all, it is a great avenue to share information your customers will appreciate and benefit from. However, it’s also one of the best ways to influence your website’s ranking because it easily allows you to incorporate keywords in a meaningful way. Consider using a keyword tool to help you select the most effective key words to share. Remember, it’s best to avoid using all the commonly used works for your topic; that’s why a tool can be so beneficial in helping your local business ‘think outside the box’ in terms of the keywords it uses.
A blog also helps ensure you’re regularly posting new content which can be another biggie in terms of search engine ranking. Let’s face it. Without a blog, it’s really easy to set it and forget it ‘so to speak’ with a local business website. Finally, a blog provides you with an easy way to link to other significant writers about your business’ topic. You can share information from a recent post of theirs and provide your spin on the topic. Of course, give them credit for the concepts!
Create a LinkedIn Business Page. If you haven’t already, make a LinkedIn page for your local business. When you set up the page, remember to include the great keywords you’ve been using in your page and link it to the other social media platforms you use. Of course, you’ll include your business website in the mix too!
Add business videos to YouTube and your website. If you haven’t already figured it out, cross posting information across social media platforms is a great idea. As a local business, you can often easily think of great video content to share with your current and potential customers. This step, if the videos are optimized and placed on both YouTube and your website, can be a great way to assist your page ranking.
In addition to these tips, remember, it’s very important to keep engaging and posting via all of your social media networks for optimal results and boosting search engine rankings.